STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MOUSAVI ALIREZA; RAJABI ELHAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2011 | Volume:8 | Issue:23 Page(s): 41-50

Download Full-Text

Persian Verion

View:

1,332

Download:

Cites:

Information Journal Paper

Title

STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE

Author(s)

MOUSAVI ALIREZA | RAJABI ELHAM | Issue Writer Certificate

Keywords

CONSUMER PROPENSITY TO OBSERVEQ2

BRANDS CHOICEQ2

CONSUMER RISKQ2

Abstract

This study is designed to develop and valid measures of propensity of consumer to observe the others' behavior for purchasing decision of his/her product. The main question of this research is "what factors affect the propensity of consumers to observe and what are the interactions between them?" For this purpose we have chosen the customers of Nokia mobiles in city of Shiraz as our statistical population. A sample included 384 people has been random selected and studied. Main variables of this research are propensity to minimize risk, need for cognition, perceived brand choice overload, consumer self-confidence, propensity to conform on the other hand, the present research is a research for describing correlation with a functional identity including 5 hypotheses that have been significantly confirmed and accepted after analytical tests.

Cites

No record.

References

Cite

APA: Copy

MOUSAVI, ALIREZA, & RAJABI, ELHAM. (2011). STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(23), 41-50. SID. https://sid.ir/paper/151408/en

Vancouver: Copy

MOUSAVI ALIREZA, RAJABI ELHAM. STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2011;8(23):41-50. Available from: https://sid.ir/paper/151408/en

IEEE: Copy

ALIREZA MOUSAVI, and ELHAM RAJABI, “STUDYING FACTORS AFFECTING ON CONSUMER PROPENSITY TO OBSERVE,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 23, pp. 41–50, 2011, [Online]. Available: https://sid.ir/paper/151408/en

Related Journal Papers