STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN)

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TAJZADEH NAMIN ABOLFAZL; ALLAHYARI SAMIRA; TAJZADEH NAMIN AIDIN

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Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2010 | Volume:7 | Issue:19 Page(s): 1-17

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Information Journal Paper

Title

STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN)

Author(s)

TAJZADEH NAMIN ABOLFAZL | ALLAHYARI SAMIRA | TAJZADEH NAMIN AIDIN | Issue Writer Certificate

Keywords

TEJARAT BANKQ2

COMPETENCEQ2

COMMUNICATIONQ3

COMMITMENTQ2

CONFLICT HANDLINGQ3

CUSTOMER LOYALTYQ1

Abstract

This article firstly gives an overview about CUSTOMER LOYALTY. Based on Ndubisi and Nelson model (2007), important variables were extracted for providing a model and further study in an Iranians bank. Since TEJARAT BANK was chosen as a case study, 200 questionnaires were distributed among the customers of mentioned Bank branches, from which 180 were collected, of which 172 were acceptable. Based on the descriptive and inferential analysis, the hypotheses were examined. Relevant to the model, only hypothesis 4, 7, 8, 10 and 11, were confirmed, but hypothesis 1,2,3,5 and 9 were not accepted.

Cites

THE SURVEY OF EFFECT OF DELIGHT SERVICES AND TRUST ON LOYALTY

References

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APA: Copy

TAJZADEH NAMIN, ABOLFAZL, ALLAHYARI, SAMIRA, & TAJZADEH NAMIN, AIDIN. (2010). STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN). JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 7(19), 1-17. SID. https://sid.ir/paper/151439/en

Vancouver: Copy

TAJZADEH NAMIN ABOLFAZL, ALLAHYARI SAMIRA, TAJZADEH NAMIN AIDIN. STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN). JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2010;7(19):1-17. Available from: https://sid.ir/paper/151439/en

IEEE: Copy

ABOLFAZL TAJZADEH NAMIN, SAMIRA ALLAHYARI, and AIDIN TAJZADEH NAMIN, “STUDYING CUSTOMER LOYALTY (CASE STUDY: TEJARAT BANK OF TEHRAN),” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 7, no. 19, pp. 1–17, 2010, [Online]. Available: https://sid.ir/paper/151439/en

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