CULTURAL IDENTITY IN THE IRANIAN TV SERIES: A CASE STUDY ON THE TV SERIES “KHAT SHEKAN”

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ASAD N.; MAHDI ZADEH S.M.; AGHILI SEYED VAHID

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Journal: Journal of Communication Research Year:2009 | Volume:16 | Issue:2 (58) Page(s): 153-183

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Information Journal Paper

Title

CULTURAL IDENTITY IN THE IRANIAN TV SERIES: A CASE STUDY ON THE TV SERIES “KHAT SHEKAN”

Author(s)

ASAD N. | MAHDI ZADEH S.M. | AGHILI SEYED VAHID | Issue Writer Certificate

Keywords

REPRESENTATIONQ2

IDENTITYQ3

CULTURAL IDENTITYQ2

RELIGIOUS IDENTITYQ2

MODERN IDENTITYQ2

NATIONAL IDENTITYQ2

COGNITIVE SIGNQ2

Abstract

The present study entitled “the REPRESENTATION of cultural IDENTITY in Iranian TV series”, examines cultural IDENTITY in the narrative content of Iranian TV series. In this study, IDENTITY is categorized into collective and personal. Collective IDENTITY, in turn, is divided into such categories as ethnic, national, religious and modern. Since cultural IDENTITY stems, in principle, from interactions and links between the components of social structure, it encompasses all the above mentioned concepts. This concept in Gerbner Cultivation Theory is referred to as a meaningful pattern, which is presented to audience through TV series and REPRESENTATION. The Television series "Khat Shekan" is selected for the purpose of the study. Of all the series’ 22 episodes, 14 episodes and 16 scenes (as the smallest unit of analysis) were examined using semiotics analysis. Signs and codes present in the selected parts and scenes and containing cultural IDENTITY implications are analyzed and assessed at three levels of reality codes, REPRESENTATION and ideology using John Fisk analysis. Research findings show that religious IDENTITY in this TV series, based on a specific reading, is represented as the basic and superior cultural IDENTITY. In contrast, national and modern IDENTITY is displayed as the levels of cultural IDENTITY with a negative value and society anti-norms, which is at odds with religious IDENTITY.

Cites

THE ROLE OF MODERN TECHNOLOGIES IN THE YOUTH CULTURAL IDENTITY

References

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APA: Copy

ASAD, N., MAHDI ZADEH, S.M., & AGHILI, SEYED VAHID. (2009). CULTURAL IDENTITY IN THE IRANIAN TV SERIES: A CASE STUDY ON THE TV SERIES “KHAT SHEKAN”. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 16(2 (58)), 153-183. SID. https://sid.ir/paper/152855/en

Vancouver: Copy

ASAD N., MAHDI ZADEH S.M., AGHILI SEYED VAHID. CULTURAL IDENTITY IN THE IRANIAN TV SERIES: A CASE STUDY ON THE TV SERIES “KHAT SHEKAN”. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2009;16(2 (58)):153-183. Available from: https://sid.ir/paper/152855/en

IEEE: Copy

N. ASAD, S.M. MAHDI ZADEH, and SEYED VAHID AGHILI, “CULTURAL IDENTITY IN THE IRANIAN TV SERIES: A CASE STUDY ON THE TV SERIES “KHAT SHEKAN”,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 16, no. 2 (58), pp. 153–183, 2009, [Online]. Available: https://sid.ir/paper/152855/en

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