ATTENTION; NEW REIGN IN MEDIA ECONOMICS

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FARHANGI ALI AKBAR; QARAGUZLU ALIREZA; SALAVATIYAN SIYAVASH

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Paper Information

Journal: Journal of Communication Research Year:2010 | Volume:17 | Issue:3 (63) Page(s): 91-114

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Information Journal Paper

Title

ATTENTION; NEW REIGN IN MEDIA ECONOMICS

Author(s)

FARHANGI ALI AKBAR | QARAGUZLU ALIREZA | SALAVATIYAN SIYAVASH | Issue Writer Certificate

Keywords

MEDIA ECONOMICSQ2

ATTENTION ECONOMYQ3

MEASURING ATTENTIONQ3

ATTENTIONQ2

MANAGEMENT OF ATTENTIONQ3

Abstract

In economics, the scarcity of any stuff determines its price in the market. Due to increasing number of media and information bombardment of the audience, "the ATTENTION of audience" and the "information they send" have become "the scarce" thing in MEDIA ECONOMICS rather than information. Scarce ATTENTION has prompted a new theory on the nature of economy named "the economy of ATTENTION". The present article aims to introduce the "economy of ATTENTION" and examine its role in MEDIA ECONOMICS.The article first defines the "nature of economy" and explains the role of "scarcity" in it. Then, it tries to elaborate on methods of assessing and managing the audience ATTENTION. The article also defines two types of ATTENTIONs, i.e. "real" and "fake", and finally proposes the possibility of a change in the way audience pays ATTENTION to media stimuli, i.e. a change from general ATTENTION to deep ATTENTION. This, in turn, could be the subject of future research.

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References

PERSUASION, ULTIMATE GOAL OF COMMUNICATIONS

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APA: Copy

FARHANGI, ALI AKBAR, QARAGUZLU, ALIREZA, & SALAVATIYAN, SIYAVASH. (2010). ATTENTION; NEW REIGN IN MEDIA ECONOMICS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 17(3 (63)), 91-114. SID. https://sid.ir/paper/152889/en

Vancouver: Copy

FARHANGI ALI AKBAR, QARAGUZLU ALIREZA, SALAVATIYAN SIYAVASH. ATTENTION; NEW REIGN IN MEDIA ECONOMICS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2010;17(3 (63)):91-114. Available from: https://sid.ir/paper/152889/en

IEEE: Copy

ALI AKBAR FARHANGI, ALIREZA QARAGUZLU, and SIYAVASH SALAVATIYAN, “ATTENTION; NEW REIGN IN MEDIA ECONOMICS,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 17, no. 3 (63), pp. 91–114, 2010, [Online]. Available: https://sid.ir/paper/152889/en

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