COMMERCIALS AND CONSUMPTION: SEMIOTIC ANALYSIS OF TV COMMERCIALS IN IRAN

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ABDOLLAHIYAN HAMID; HASANI HOSSEIN

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Journal: Journal of Communication Research Year:2010 | Volume:17 | Issue:2 (62) Page(s): 107-125

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Information Journal Paper

Title

COMMERCIALS AND CONSUMPTION: SEMIOTIC ANALYSIS OF TV COMMERCIALS IN IRAN

Author(s)

ABDOLLAHIYAN HAMID | HASANI HOSSEIN | Issue Writer Certificate

Keywords

COMMERCIALSQ2

ADSQ2

TVQ2

CONSUMPTIONQ2

CONSUMPTIONISMQ2

SEMIOTICSQ2

Abstract

Since the main aim of TV COMMERCIALS and ADS is to trigger the audience consumptive motivation, much of the research on the subject has focused on issues dealing with CONSUMPTION and its impacts on different aspects of life. Taking this into account, the present article aims to study TV COMMERCIALS in terms of promoting and advertising CONSUMPTIONism. The sample of study consists of a number of TV COMMERCIALS which were analyzed using Bart Semiotic Approach. The findings show that COMMERCIALS prompt and promote CONSUMPTIONism among the audience indirectly. Thus, since the Islamic rules urge avoiding materialism, the producers of COMMERCIALS would better make balance between the Islamic teachings and COMMERCIALS as a source of income for different TV channels and the need to introduce commercial products and services to the audience.

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رولان بارت و اسطوره و مطالعات فرهنگی

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APA: Copy

ABDOLLAHIYAN, HAMID, & HASANI, HOSSEIN. (2010). COMMERCIALS AND CONSUMPTION: SEMIOTIC ANALYSIS OF TV COMMERCIALS IN IRAN. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 17(2 (62)), 107-125. SID. https://sid.ir/paper/152905/en

Vancouver: Copy

ABDOLLAHIYAN HAMID, HASANI HOSSEIN. COMMERCIALS AND CONSUMPTION: SEMIOTIC ANALYSIS OF TV COMMERCIALS IN IRAN. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2010;17(2 (62)):107-125. Available from: https://sid.ir/paper/152905/en

IEEE: Copy

HAMID ABDOLLAHIYAN, and HOSSEIN HASANI, “COMMERCIALS AND CONSUMPTION: SEMIOTIC ANALYSIS OF TV COMMERCIALS IN IRAN,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 17, no. 2 (62), pp. 107–125, 2010, [Online]. Available: https://sid.ir/paper/152905/en

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