Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB)

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SALAVATIAN SIAVASH; KHAJEHEIAN DATIS; Porkaveh Dehkordi Mohammad

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Paper Information

Journal: Journal of Communication Research Year:2018 | Volume:25 | Issue:3 (95) Page(s): 67-102

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Information Journal Paper

Title

Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB)

Author(s)

SALAVATIAN SIAVASH | KHAJEHEIAN DATIS | Porkaveh Dehkordi Mohammad | Issue Writer Certificate

Keywords

Media BusinessQ1

Business ModelQ1

Mobile PlatformsQ1

Generate RevenueQ1

IRIBQ1

Abstract

Lack of a comprehensive Business Model for maximizing the use of capacity of mobile smartphones to Generate Revenue in IRIB is a serious emerging problem. The purpose of the article was a suggesting mobile smartphone-based Business Model to increase the revenue of IRIB recruiting mobile smartphones. For this purpose, the customized Strooleder Business Model was used as the theoretical framework, and the Delphi method was used for data analysis. The main findings of the study were infrastructure and platform development, recruing and maintening expert human resources, producing with regard to diversity and plurality to satisfied the needs of all audience groups so producing suitable exellent content, cooperate with all actors in the production arena, distributing and policy making of content alongside creating a content marketplace for audio and video production, taking a role of regulator and using specific capacities of the organization (such as archive) in line with the national media ecosystem. This model could be a theoritical basis for media activities of broadcasting organizations on the new media such as Mobile Platforms.

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APA: Copy

SALAVATIAN, SIAVASH, KHAJEHEIAN, DATIS, & Porkaveh Dehkordi, Mohammad. (2018). Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB). JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 25(3 (95) ), 67-102. SID. https://sid.ir/paper/152929/en

Vancouver: Copy

SALAVATIAN SIAVASH, KHAJEHEIAN DATIS, Porkaveh Dehkordi Mohammad. Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB). JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2018;25(3 (95) ):67-102. Available from: https://sid.ir/paper/152929/en

IEEE: Copy

SIAVASH SALAVATIAN, DATIS KHAJEHEIAN, and Mohammad Porkaveh Dehkordi, “Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB),” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 25, no. 3 (95) , pp. 67–102, 2018, [Online]. Available: https://sid.ir/paper/152929/en

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