THE IMPACTS OF VISUAL FACTORS OF URBAN SPACES ON BEHAVIORAL PATTERNS OF THE CITIZENS (CASE STUDY: SHAHRDARI SQUARE, RASHT, IRAN)

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KAMVAR SHALMAN AMENEH; HANACHI SIMIN

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Journal: HOVIATESHAHR Year:2016 | Volume:9 | Issue:24 Page(s): 65-78

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Title

THE IMPACTS OF VISUAL FACTORS OF URBAN SPACES ON BEHAVIORAL PATTERNS OF THE CITIZENS (CASE STUDY: SHAHRDARI SQUARE, RASHT, IRAN)

Author(s)

KAMVAR SHALMAN AMENEH | HANACHI SIMIN | Issue Writer Certificate

Keywords

VISUAL FACTORSQ2

URBAN SPACEQ2

BEHAVIORAL PATTERNQ1

ENVIRONMENTAL PERCEPTIONQ1

Abstract

City as a live and dynamic creature can have important function at meeting mental and psychological needs of people but due to improper growth of population with urban development of cities and many problems, urban managers have paid attention to the physical aspects of cities and to some extent have neglected psychological and mental effects of cities’ skeleton on citizens. This paper is based on a qualitative research considering the relationship between VISUAL FACTORS of URBAN SPACEs and BEHAVIORAL PATTERNs of consumers from these spaces aimed at identifying favorable and unfavorable VISUAL FACTORS of URBAN SPACEs and also regarding visual perception and BEHAVIORAL PATTERN of citizens at URBAN SPACEs. In this relation it was tried to answer the question that whether the existence of VISUAL FACTORS of URBAN SPACE affects citizens’ behavior and encourages especial behavior or prevent appearance of some behaviors? For achieving this goal after reviewing basic concepts and hypothesis related to the project and writing analytic model of the research and also collecting data through two methods of direct observation (behavioral mapping) and indirect observation (questionnaire); data extracted by considering a case sample in Rasht city and its skeletal analysis through pathology of wall, floor, furniture and green space. For analyzing data, the correlation statistic method has been used and the relationship between variables and hypothesis of the research has been tested by chi-square test and by using SPSS software. Finally regarding the importance of the research, some suggestion for strengthening social interaction at studying site and procedures have been presented for favorability of VISUAL FACTORS to prepare conditions for changing some BEHAVIORAL PATTERNs of citizens and on the one side it has been tried to consider visual aspects of mentioned URBAN SPACE a lot so that by some outstanding VISUAL FACTORS of these spaces, create the condition for appearance of new behavioral space at studying space. The significant point is that in studying area due to the significance of placement function, BEHAVIORAL PATTERNs are more resulted from this function that in suggestions the URBAN SPACE have ben emphasized. Finding shows that URBAN SPACE that is far from its main function is a functional problem and by paying attention to the point that we know city as a live creature the existence of this problem means that there is a kind of skeletal disorder in city and in this state with the existence of skeletal disorder we cannot merely rely on the manifestation of beauty. Therefore regarding the point that firstly VISUAL FACTORS of URBAN SPACE affects BEHAVIORAL PATTERN of citizens and secondly the type of function of; URBAN SPACE can affect the degree of citizens’ attention to surrounding VISUAL FACTORS and the existence of social life at urban cities is emphasized. The important point that is observed at the research was that citizens use a space properly while there is factors for their attraction to the considered space that regarding VISUAL FACTORS of the space and the degree of citizens’ satisfaction of these characteristics is important.

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APA: Copy

KAMVAR SHALMAN, AMENEH, & HANACHI, SIMIN. (2016). THE IMPACTS OF VISUAL FACTORS OF URBAN SPACES ON BEHAVIORAL PATTERNS OF THE CITIZENS (CASE STUDY: SHAHRDARI SQUARE, RASHT, IRAN). HOVIATESHAHR, 9(24), 65-78. SID. https://sid.ir/paper/154714/en

Vancouver: Copy

KAMVAR SHALMAN AMENEH, HANACHI SIMIN. THE IMPACTS OF VISUAL FACTORS OF URBAN SPACES ON BEHAVIORAL PATTERNS OF THE CITIZENS (CASE STUDY: SHAHRDARI SQUARE, RASHT, IRAN). HOVIATESHAHR[Internet]. 2016;9(24):65-78. Available from: https://sid.ir/paper/154714/en

IEEE: Copy

AMENEH KAMVAR SHALMAN, and SIMIN HANACHI, “THE IMPACTS OF VISUAL FACTORS OF URBAN SPACES ON BEHAVIORAL PATTERNS OF THE CITIZENS (CASE STUDY: SHAHRDARI SQUARE, RASHT, IRAN),” HOVIATESHAHR, vol. 9, no. 24, pp. 65–78, 2016, [Online]. Available: https://sid.ir/paper/154714/en

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