Designing a Model of Family Consumer Buying Behavior in Shopping Centers: A Systematic Review

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Jafari Haftkhani Nader; Moghadasian Mohammad Mahdi; Kamali Moghadam SeyedJavad; Rezaali Mohammad

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Journal Paper

Paper Information

Journal: Strategic Studies of Culture Year:2025 | Volume:5 | Issue:3 Page(s): 233-271

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Information Journal Paper

Title

Designing a Model of Family Consumer Buying Behavior in Shopping Centers: A Systematic Review

Author(s)

Jafari Haftkhani Nader | Moghadasian Mohammad Mahdi | Kamali Moghadam SeyedJavad | Rezaali Mohammad | Issue Writer Certificate

Keywords

Consumer behavior

Family

shopping center

Recreational Complex

systematic review

Abstract

Today, cultural, recreational, and commercial complexes, as multifunctional spaces, play a crucial role in meeting families' leisure needs. With the growing competition among these centers, families’ choices depend on the unique characteristics of each complex that influence their decision-making processes. This study aims to examine Family behavior and the criteria affecting the selection of cultural, recreational, and commercial complexes through a systematic review method. By analyzing previous studies, the research identifies families' needs and expectations.The ultimate goal is to enable managers and designers of these complexes to create environments that not only meet customers’ needs but also provide a memorable and motivating experience for repeat visits. The theoretical framework of the study is based on the Kotler-Keller Consumer behavior model, which explains the purchasing decision-making process in five stages.The research findings reveal that in selecting such complexes, families consider not only economic needs but also recreational, social, and cultural aspects. Key factors influencing Family decision-making include location, reasonable costs, attractive design, cultural identity, and marketing campaigns. Additionally, a satisfying post-purchase experience fosters customer loyalty, repeat visits, and positive word-of-mouth recommendations.

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