THE PERSUASIVE MODEL OF METAPHOR IN THE SOCIO-POLITICAL DISCOURSE: ALTERATION, SUGGESTION, AND CONSOLIDATION OF SOCIO-POLITICAL PERSPECTIVES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

FAZELI FIROUZ; SOLTANI BEHROOZ

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: LITERARY CRITICISM Year:2015 | Volume:8 | Issue:31 Page(s): 91-114

Download Full-Text

Persian Verion

View:

1,159

Download:

Cites:

Information Journal Paper

Title

THE PERSUASIVE MODEL OF METAPHOR IN THE SOCIO-POLITICAL DISCOURSE: ALTERATION, SUGGESTION, AND CONSOLIDATION OF SOCIO-POLITICAL PERSPECTIVES

Author(s)

FAZELI FIROUZ | SOLTANI BEHROOZ | Issue Writer Certificate

Keywords

PERSUASIONQ1

SOCIO-POLITICAL DISCOURSEQ2

METAPHOR-SENDERQ2

METAPHOR-RECEIVERQ2

METAPHORICAL STRUCTUREQ2

THE CONDUIT FOR METAPHORICAL COMMUNICATIONQ2

CONTEXTUREQ2

Abstract

It has been a few decades since the first contemporary studies about metaphor. Conceptual metaphor has a special position within different literary theories, which are constantly incorporating new perspectives into metaphor research in conjunction with the other fields of study. Based on the theory of cognitive metaphor, metaphors exist everywhere and essentially it is the METAPHORICAL STRUCTUREs that affect the people’s understanding. Therefore, we encounter different questions, which include, “what’s the nature of the addressee’s relations with metaphor?”, “can metaphor be effective in persuading the people to accept or reject a certain imposed attitude?”, “which variables can increase or decrease the persuasive impact of metaphor, and what should be the features of each of these variables?” To answer these questions, this study capitalizes on the previous literature as the theoretical backing of its model and presents the persuasive metaphor model based on Hovland’s PERSUASION model, exploring its variable characteristics. Therefore, inspired by the four variables of McGuire, Wood, and Eagly, we have proposed five variables and investigated the theoretical features of each of them in line with the characteristics of metaphorical relationship for the persuasive communications of metaphor.

Cites

No record.

References

Cite

APA: Copy

FAZELI, FIROUZ, & SOLTANI, BEHROOZ. (2015). THE PERSUASIVE MODEL OF METAPHOR IN THE SOCIO-POLITICAL DISCOURSE: ALTERATION, SUGGESTION, AND CONSOLIDATION OF SOCIO-POLITICAL PERSPECTIVES. LITERARY CRITICISM, 8(31), 91-114. SID. https://sid.ir/paper/158393/en

Vancouver: Copy

FAZELI FIROUZ, SOLTANI BEHROOZ. THE PERSUASIVE MODEL OF METAPHOR IN THE SOCIO-POLITICAL DISCOURSE: ALTERATION, SUGGESTION, AND CONSOLIDATION OF SOCIO-POLITICAL PERSPECTIVES. LITERARY CRITICISM[Internet]. 2015;8(31):91-114. Available from: https://sid.ir/paper/158393/en

IEEE: Copy

FIROUZ FAZELI, and BEHROOZ SOLTANI, “THE PERSUASIVE MODEL OF METAPHOR IN THE SOCIO-POLITICAL DISCOURSE: ALTERATION, SUGGESTION, AND CONSOLIDATION OF SOCIO-POLITICAL PERSPECTIVES,” LITERARY CRITICISM, vol. 8, no. 31, pp. 91–114, 2015, [Online]. Available: https://sid.ir/paper/158393/en

Related Journal Papers