SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY

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MEHRMANESH H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH Year:2017 | Volume:9 | Issue:1 (33) Page(s): 193-226

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Information Journal Paper

Title

SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY

Author(s)

MEHRMANESH H. | Issue Writer Certificate

Keywords

STRATEGYQ2

FUZZY ANPQ1

FUZZY TOPSISQ1

QSPMQ1

AHPQ2

Abstract

The current paper with the purpose of identifying and prioritizing hand-made carpet industry was done in a society include 67 INCC chairmen and experts. After reviewing on strength, weaknesses, opportunities and treatments, some strategies were formulated and then ranked by 3 techniques: FUZZY ANP, FUZZY TOPSIS and QSPM. Utilizing brain storming technique critical success factors were identified. “creating suitable tools and instrument for applying information technology for marketing and advertising to extend marketing and advertising activities in global markets”, making exporters and businessmen more familiar to new marketing techniques like international marketing, export, ecommerce and internet marketing to maintain market share” and “increasing marketing, advertising and internet marketing researches activities to maintain market share” were chosen as the top strategies by all three techniques. Finally by defining carpet industry objectives and applying AHP technique, these three techniques (QSPM, FUZZY TOPSIS and FUZZY ANP) were compare together in which FUZZY ANP was the best and the most suitable technique to prioritize strategies.

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APA: Copy

MEHRMANESH, H.. (2017). SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, 9(1 (33)), 193-226. SID. https://sid.ir/paper/158542/en

Vancouver: Copy

MEHRMANESH H.. SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH[Internet]. 2017;9(1 (33)):193-226. Available from: https://sid.ir/paper/158542/en

IEEE: Copy

H. MEHRMANESH, “SURVEYING STRATEGIES TO DEVELOP COMPETITIVE STRENGTH OF IRAN’S CARPET INDUSTRY,” JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, vol. 9, no. 1 (33), pp. 193–226, 2017, [Online]. Available: https://sid.ir/paper/158542/en

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