DETERMINING THE TEHRAN CITIZENS’ WILLINGNESS TO PAY IN PURCHASING SAFE VEGETABLES

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BORIMNEJAD V.; HOOSHMANDAN A.

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Paper Information

Journal: JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH Year:2013 | Volume:5 | Issue:2 (18) Page(s): 131-150

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Information Journal Paper

Title

DETERMINING THE TEHRAN CITIZENS’ WILLINGNESS TO PAY IN PURCHASING SAFE VEGETABLES

Author(s)

BORIMNEJAD V. | HOOSHMANDAN A. | Issue Writer Certificate

Keywords

PURCHASE DECISIONQ2

SAFE VEGETABLESQ2

QUALITYQ2

WILLINGNESS TO PAYQ2

HECKMANQ2

Abstract

This paper studies the factors may cause purchasing or not purchasing the qualified vegetables, as consumers' conception of products' QUALITY is an important element in each marketing strategy. The purpose of this study is to determine the effective factors and the way they affect the consumers' PURCHASE DECISION and WILLINGNESS TO PAY more than market price. In this study using the contingent valuation, individual's preferences and tastes in monetary domain were extracted according to the change in the product's QUALITY and in February 2012, the effective factors on consumers' WILLINGNESS TO PAY were studied through 446 questionnaires and by interviewing inside and outside the Tehran municipality markets. The amount of WILLINGNESS TO PAY for SAFE VEGETABLES was measured by two-step HECKMAN model. The results showed that in relative to the market prices, the average amount of individual's WILLINGNESS TO PAY for the ones who have accepted it, is 222 Tomans per kilogram.

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APA: Copy

BORIMNEJAD, V., & HOOSHMANDAN, A.. (2013). DETERMINING THE TEHRAN CITIZENS’ WILLINGNESS TO PAY IN PURCHASING SAFE VEGETABLES. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, 5(2 (18)), 131-150. SID. https://sid.ir/paper/158769/en

Vancouver: Copy

BORIMNEJAD V., HOOSHMANDAN A.. DETERMINING THE TEHRAN CITIZENS’ WILLINGNESS TO PAY IN PURCHASING SAFE VEGETABLES. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH[Internet]. 2013;5(2 (18)):131-150. Available from: https://sid.ir/paper/158769/en

IEEE: Copy

V. BORIMNEJAD, and A. HOOSHMANDAN, “DETERMINING THE TEHRAN CITIZENS’ WILLINGNESS TO PAY IN PURCHASING SAFE VEGETABLES,” JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, vol. 5, no. 2 (18), pp. 131–150, 2013, [Online]. Available: https://sid.ir/paper/158769/en

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