A SURVEY OF FACTORS INFLUENCING (UNIVERSITY OF TEHRAN) HIGHER EDUCATION STUDENTS’ ORIENTATION TO SPORT EVENTS

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HASAN GHOLIPOUR T.; ESTIRI M.; YAZDANI H.R.; HOSSEINI FARSHID

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Journal: Sport Management Journal Year:2010 | Volume:- | Issue:3 Page(s): 97-117

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Title

A SURVEY OF FACTORS INFLUENCING (UNIVERSITY OF TEHRAN) HIGHER EDUCATION STUDENTS’ ORIENTATION TO SPORT EVENTS

Author(s)

HASAN GHOLIPOUR T. | ESTIRI M. | YAZDANI H.R. | HOSSEINI FARSHID | Issue Writer Certificate

Keywords

SPORT EVENTQ2

SPORT CONSUMER'S BEHAVIORQ3

SPORT PURCHASE DECISIONQ3

STUDENTSQ2

Abstract

The aim of this research was to survey effective factors influencing STUDENTS' orientation to different SPORT EVENTs in Iran. After the related literature had been reviewed and past researches on these factors had been studied, the initial list of effective factors was prepared. Then, these initial factors were comprehensively reviewed by marketing and sport managers and a questionnaire was prepared and distributed among 380 higher education STUDENTS of University of Tehran. The results of factor analysis showed that effective factors influencing STUDENTS' orientation to SPORT EVENTs could be divided into four categories: Sport promotion, sport type and features, sport facilities and situations, and specifications of athletes and teams. Variance analysis results showed that sport type and features and sport facilities and situations have more effects on STUDENTS' orientation to SPORT EVENTs in Iran

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APA: Copy

HASAN GHOLIPOUR, T., ESTIRI, M., YAZDANI, H.R., & HOSSEINI, FARSHID. (2010). A SURVEY OF FACTORS INFLUENCING (UNIVERSITY OF TEHRAN) HIGHER EDUCATION STUDENTS’ ORIENTATION TO SPORT EVENTS. SPORT MANAGEMENT (HARAKAT), -(3), 97-117. SID. https://sid.ir/paper/159276/en

Vancouver: Copy

HASAN GHOLIPOUR T., ESTIRI M., YAZDANI H.R., HOSSEINI FARSHID. A SURVEY OF FACTORS INFLUENCING (UNIVERSITY OF TEHRAN) HIGHER EDUCATION STUDENTS’ ORIENTATION TO SPORT EVENTS. SPORT MANAGEMENT (HARAKAT)[Internet]. 2010;-(3):97-117. Available from: https://sid.ir/paper/159276/en

IEEE: Copy

T. HASAN GHOLIPOUR, M. ESTIRI, H.R. YAZDANI, and FARSHID HOSSEINI, “A SURVEY OF FACTORS INFLUENCING (UNIVERSITY OF TEHRAN) HIGHER EDUCATION STUDENTS’ ORIENTATION TO SPORT EVENTS,” SPORT MANAGEMENT (HARAKAT), vol. -, no. 3, pp. 97–117, 2010, [Online]. Available: https://sid.ir/paper/159276/en

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