SEMIOTIC ANALYSIS OF GENDER IDENTITY ON TELEVISION

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AHMADI SORAYYA; AQILI SEYYED VAHID; MAHDIZADEH SEYYED MOHAMMAD

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Paper Information

Journal: WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH) Year:2015 | Volume:7 | Issue:1 Page(s): 1-16

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Title

SEMIOTIC ANALYSIS OF GENDER IDENTITY ON TELEVISION

Author(s)

AHMADI SORAYYA | AQILI SEYYED VAHID | MAHDIZADEH SEYYED MOHAMMAD | Issue Writer Certificate

Keywords

FISKEQ2

GENDER IDENTITYQ2

IDEOLOGYQ2

REPRESENTATIONQ2

SEMIOTICSQ2

Abstract

The main objective of this study was to analyze television series with an emphasis on GENDER IDENTITY to decode the main elements of REPRESENTATION mechanisms. Television, as the most popular medium, plays a significant role in representing and sharing attitudes. Therefore, TV series has an important role in the REPRESENTATION of gender in a society. The current study aims to answer: What are the factors and components of the implications of GENDER IDENTITY.Poststructuralist approach to identity (postmodernism identity) and REPRESENTATION theory of Stuart Hall are used as a theoretical framework for examining this issue, "Zamaneh" was analyzed using semiotic analysis codes of Fisk at three levels of reality, REPRESENTATION and IDEOLOGY. Components such as individualism, materialism, independence of women, the power to make decisions and choices, interpersonal relationships, patterns, styles and consumption patterns covering professional are REPRESENTATIONs of women in the modern search for identity and the identity of the dominant component. Two forms of women' s identity represented in this serial include: the traditional identity factors like caste, religion, GENDER IDENTITY and coherent contributions in creating a fictitious or modern identity. It seems that this serial presents a negative REPRESENTATION of the formation of modern identity.

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APA: Copy

AHMADI, SORAYYA, AQILI, SEYYED VAHID, & MAHDIZADEH, SEYYED MOHAMMAD. (2015). SEMIOTIC ANALYSIS OF GENDER IDENTITY ON TELEVISION. WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH), 7(1), 1-16. SID. https://sid.ir/paper/160511/en

Vancouver: Copy

AHMADI SORAYYA, AQILI SEYYED VAHID, MAHDIZADEH SEYYED MOHAMMAD. SEMIOTIC ANALYSIS OF GENDER IDENTITY ON TELEVISION. WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH)[Internet]. 2015;7(1):1-16. Available from: https://sid.ir/paper/160511/en

IEEE: Copy

SORAYYA AHMADI, SEYYED VAHID AQILI, and SEYYED MOHAMMAD MAHDIZADEH, “SEMIOTIC ANALYSIS OF GENDER IDENTITY ON TELEVISION,” WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH), vol. 7, no. 1, pp. 1–16, 2015, [Online]. Available: https://sid.ir/paper/160511/en

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