AN INTERPRETATIVE STUDY OF SUBCULTURE OF GIRL WINDOW-SHOPPERS USING THEMATIC ANALYSIS (A CASE STUDY: SETARE FARS PASSAGE OF SHIRAZ)

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MOHAMMADPUR A.; BAHMANI MARYAM; ALIZADEH MAHDI

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Journal: WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH) Year:2011 | Volume:2 | Issue:4 Page(s): 61-79

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Title

AN INTERPRETATIVE STUDY OF SUBCULTURE OF GIRL WINDOW-SHOPPERS USING THEMATIC ANALYSIS (A CASE STUDY: SETARE FARS PASSAGE OF SHIRAZ)

Author(s)

MOHAMMADPUR A. | BAHMANI MARYAM | ALIZADEH MAHDI | Issue Writer Certificate

Keywords

SOCIAL INTERPRETATIVE APPROACHQ2

GIRL WINDOW-SHOPPERSQ2

STARE FARS PASSAGE OF SHIRAZQ2

THEMATIC ANALYSISQ2

Abstract

This Paper aims at exploring the ways GIRL WINDOW-SHOPPERS experience and understand the Setare Fars Mall of Shiraz based on interpretative approach and emic perspective. The research was conducted using qualitative methodology and ethnographic fieldwork as a practical guideline. The samples of study included the girls who regularly visit the shopping center of Setareh Fars. Data was collected through participant observation and purposive in-depth interview with 21 girls. Then, the data analyzed by THEMATIC ANALYSIS strategy. The findings demonstrated that the consumption consists only of a marginal function and provides a medium to enter into the world of shopping center. During data analysis, eight categories extracted including marginalizing shopping, supplementary or alternative actions, symbolic representation, intersexual relationship, bricloage of identity, consumption of space, producing interactional capital, and shopping center as quasi-carnival. These categories displayed and discussed in a core category titled “Shopping Center as Quasi-Society”.

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APA: Copy

MOHAMMADPUR, A., BAHMANI, MARYAM, & ALIZADEH, MAHDI. (2011). AN INTERPRETATIVE STUDY OF SUBCULTURE OF GIRL WINDOW-SHOPPERS USING THEMATIC ANALYSIS (A CASE STUDY: SETARE FARS PASSAGE OF SHIRAZ). WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH), 2(4), 61-79. SID. https://sid.ir/paper/160594/en

Vancouver: Copy

MOHAMMADPUR A., BAHMANI MARYAM, ALIZADEH MAHDI. AN INTERPRETATIVE STUDY OF SUBCULTURE OF GIRL WINDOW-SHOPPERS USING THEMATIC ANALYSIS (A CASE STUDY: SETARE FARS PASSAGE OF SHIRAZ). WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH)[Internet]. 2011;2(4):61-79. Available from: https://sid.ir/paper/160594/en

IEEE: Copy

A. MOHAMMADPUR, MARYAM BAHMANI, and MAHDI ALIZADEH, “AN INTERPRETATIVE STUDY OF SUBCULTURE OF GIRL WINDOW-SHOPPERS USING THEMATIC ANALYSIS (A CASE STUDY: SETARE FARS PASSAGE OF SHIRAZ),” WOMAN IN CULTURE AND ART (WOMEN'S RESEARCH), vol. 2, no. 4, pp. 61–79, 2011, [Online]. Available: https://sid.ir/paper/160594/en

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