Identifying and ranking factors affecting the marketing performance of online stores

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Omidi Fereydon; Ebrahimi Somayeh

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Journal Paper

Paper Information

Journal: Roshd-e-Fanavari Year:2025 | Volume:21 | Issue:82 Page(s): 33-41

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Information Journal Paper

Title

Identifying and ranking factors affecting the marketing performance of online stores

Author(s)

Omidi Fereydon | Ebrahimi Somayeh | Issue Writer Certificate

Keywords

marketing performance

online stores

TOPSIS

ranking

Abstract

The purpose of this research is to identify and rank the factors affecting the marketing performance of online stores in online stores in Khuzestan province. The statistical population of the current research includes buyers of online stores in Khuzestan province, who were selected by available sampling method in the number of 379. The current research is of an applied type, because this research is conducted to discover existing realities or things that are, and a questionnaire is used to collect information, it is considered a descriptive-exploratory research. The research findings show that using exploratory factor analysis, seven factors of information quality, trust, ease of understanding, emotional request, availability, comparative advantage, satisfaction, as effective factors on the marketing performance of online stores in online stores. It was detected in Arvand Azad Zone. The results of ranking the options with the TOPSIS technique indicate that the online network option provides complete information and has a higher priority than other options. In the same way, the priority of other criteria has also been specified.

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