EXAMINING THE RELATIONSHIP BETWEEN TECHNOLOGICAL OPPORTUNITIES, HIGHLIGHT INNOVATIVE MARKETING AND PERFORMANCE

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JAFARI EBRAHIM; MORADI BEHRANG; SHIRKHANI MASOUD; SHAIEDAIE FATEMEH

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Journal: Year:2014 | Volume:9 | Issue:SPECIAL ISSUE ON MANAGEMENT AND ACCOUNTING Page(s): 95-111

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Information Journal Paper

Title

EXAMINING THE RELATIONSHIP BETWEEN TECHNOLOGICAL OPPORTUNITIES, HIGHLIGHT INNOVATIVE MARKETING AND PERFORMANCE

Author(s)

JAFARI EBRAHIM | MORADI BEHRANG | SHIRKHANI MASOUD | SHAIEDAIE FATEMEH | Issue Writer Certificate

Keywords

OUTSOURCINGQ2

RISKQ2

PRIORITIZATIONQ1

GAS COMPANY OF CHAHARMAHAL AND BAKHTIARI PROVINCEQ1

FMEAQ1

RPNQ1

Abstract

In this study the dimensions of technological opportunism and its impact on the performance of an innovative Ceramic tile in Yazd province have been investigated. This study is descriptive and navigation and the kind of applications, and methods of data collection, the library is Athletics. Which to evaluate hypotheses and research objectives, managers and employees of Yazd ceramic tile factories, as members of the population were considered. A questionnaire was used to collect data, and the data were analyzed using structural equation modeling, and then all the hypotheses were tested. Based on a comprehensive survey of the literature, six hypotheses of this study were presented to three hypotheses about the impact of technological opportunism on the dimensions of performance, including revenues, profits and market value is. And three other hypotheses about the impact of marketing emphasis on the relationship between technological opportunism and performance indicators. According to the results of statistical analysis, hypotheses were examined, the relationship between the variables in all hypotheses were confirmed. With the difference, the magnitude and impact of independent variables on the dependent variable values are varied. This result indicates that technological opportunism, a stronger positive effect on performance criteria, such as corporate sales, profits and market value is.

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APA: Copy

JAFARI, EBRAHIM, MORADI, BEHRANG, SHIRKHANI, MASOUD, & SHAIEDAIE, FATEMEH. (2014). EXAMINING THE RELATIONSHIP BETWEEN TECHNOLOGICAL OPPORTUNITIES, HIGHLIGHT INNOVATIVE MARKETING AND PERFORMANCE. JOURNAL OF INDUSTRIAL MANAGEMENT, 9(SPECIAL ISSUE ON MANAGEMENT AND ACCOUNTING), 95-111. SID. https://sid.ir/paper/171114/en

Vancouver: Copy

JAFARI EBRAHIM, MORADI BEHRANG, SHIRKHANI MASOUD, SHAIEDAIE FATEMEH. EXAMINING THE RELATIONSHIP BETWEEN TECHNOLOGICAL OPPORTUNITIES, HIGHLIGHT INNOVATIVE MARKETING AND PERFORMANCE. JOURNAL OF INDUSTRIAL MANAGEMENT[Internet]. 2014;9(SPECIAL ISSUE ON MANAGEMENT AND ACCOUNTING):95-111. Available from: https://sid.ir/paper/171114/en

IEEE: Copy

EBRAHIM JAFARI, BEHRANG MORADI, MASOUD SHIRKHANI, and FATEMEH SHAIEDAIE, “EXAMINING THE RELATIONSHIP BETWEEN TECHNOLOGICAL OPPORTUNITIES, HIGHLIGHT INNOVATIVE MARKETING AND PERFORMANCE,” JOURNAL OF INDUSTRIAL MANAGEMENT, vol. 9, no. SPECIAL ISSUE ON MANAGEMENT AND ACCOUNTING, pp. 95–111, 2014, [Online]. Available: https://sid.ir/paper/171114/en

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