WINDOW-SHOPPING AS AN EFFECTIVE ELEMENT TO IMPROVE VIRAL MARKETING

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MOHAMMADI SH.; KARIMI DEHKORDY K.

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Journal: IRANIAN COMMUNICATION AND INFORMATION TECHNOLOGY Year:2010 | Volume:2 | Issue:3-4 Page(s): 9-26

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Title

WINDOW-SHOPPING AS AN EFFECTIVE ELEMENT TO IMPROVE VIRAL MARKETING

Author(s)

MOHAMMADI SH. | KARIMI DEHKORDY K. | Issue Writer Certificate

Keywords

WINDOW-SHOPPINGQ3

VIRAL MARKETINGQ2

CUSTOMER DECISION PROCESSQ3

MARKETING TECHNIQUESQ3

Abstract

E-Commerce is going to be remembered as one of the most important concepts of the twentieth and twenty-first centuries, for a very unique reason: it is the combination of technology, business, marketing, and design. As well as the others, marketing has a long history. However, raising the Internet and e-commerce turns its utilization and practice into a modern way, as well as the others. One of the modern techniques of marketing is called VIRAL MARKETING or so called Word-of-Mouth (WOM). This study is dedicated to reviewing the several strategies and key point of VIRAL MARKETING. As the contribution, this study is focused on getting the WINDOW-SHOPPING phenomenon to work, as a promoting factor on VIRAL MARKETING strategies. In this paper, a case study on influence of WINDOW-SHOPPING on a multi-stage CUSTOMER DECISION PROCESS compared to that of WOM is been done as the empirical study deducing the applicability and competency of WINDOW-SHOPPING.

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APA: Copy

MOHAMMADI, SH., & KARIMI DEHKORDY, K.. (2010). WINDOW-SHOPPING AS AN EFFECTIVE ELEMENT TO IMPROVE VIRAL MARKETING. IRANIAN COMMUNICATION AND INFORMATION TECHNOLOGY, 2(3-4), 9-26. SID. https://sid.ir/paper/171483/en

Vancouver: Copy

MOHAMMADI SH., KARIMI DEHKORDY K.. WINDOW-SHOPPING AS AN EFFECTIVE ELEMENT TO IMPROVE VIRAL MARKETING. IRANIAN COMMUNICATION AND INFORMATION TECHNOLOGY[Internet]. 2010;2(3-4):9-26. Available from: https://sid.ir/paper/171483/en

IEEE: Copy

SH. MOHAMMADI, and K. KARIMI DEHKORDY, “WINDOW-SHOPPING AS AN EFFECTIVE ELEMENT TO IMPROVE VIRAL MARKETING,” IRANIAN COMMUNICATION AND INFORMATION TECHNOLOGY, vol. 2, no. 3-4, pp. 9–26, 2010, [Online]. Available: https://sid.ir/paper/171483/en

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