PRIORITY SETTING TO INFLUENTIAL FACTORS IN THE HOTEL MANAGEMENT INDUSTRY MARKETING WITH EMPHASIS ON AHP METHOD (A CASE STUDY: GUILAN PROVINCE)

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GHOLIPOUR SOLEYMANI ALI

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Journal: JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE) Year:2009 | Volume:4 | Issue:8 Page(s): 157-177

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Title

PRIORITY SETTING TO INFLUENTIAL FACTORS IN THE HOTEL MANAGEMENT INDUSTRY MARKETING WITH EMPHASIS ON AHP METHOD (A CASE STUDY: GUILAN PROVINCE)

Author(s)

GHOLIPOUR SOLEYMANI ALI | Issue Writer Certificate

Keywords

HOTEL MANAGEMENTQ2

ELEMENTS ASSOCIATING THE SERVICE MARKETINGQ3

CUSTOMER SATISFACTIONQ2

ANALYSIS OF HIERARCHY PROCESSQ2

Abstract

HOTEL MANAGEMENT is a branch of tourism industry, and is classified as one of the service activities in the marketing issues. In contrast to the goods, services are invisible and intangible in nature. Owing to this fact, CUSTOMER SATISFACTION is a tough issue to achieve. The present article includes a survey of 30 hotel managers in Guilan province on how to provide CUSTOMER SATISFACTION and classify its dimensions, and through utilizing the ANALYSIS OF HIERARCHY PROCESS (AHP), and Expert Choice soft ware, pair comparisons for CUSTOMER SATISFACTION were done, and the dimensions are compared and prioritized through eight ELEMENTS ASSOCIATING THE SERVICE MARKETING including price, product, distribution, promotion, processing, physical evidence, personnel and productivity.The ''price'' factor among the elements associating the HOTEL MANAGEMENT marketing gained the highest priority to provide CUSTOMER SATISFACTION. The logicality of the priority setting in the aforementioned eight elements was confirmed by the hotel managers and the customers, and the order of the other priorities was set respectively as the personnel, product, promotion, distribution, processing, physical evidence, and productivity.

Cites

QUALITATIVE AND SPATIAL ANALYSIS OF ACCOMMODATION CENTERS IN SHIRAZ CITY FOR TOURISM DEVELOPMENT (BY EMPHASIS ON HOTELS)

References

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APA: Copy

GHOLIPOUR SOLEYMANI, ALI. (2009). PRIORITY SETTING TO INFLUENTIAL FACTORS IN THE HOTEL MANAGEMENT INDUSTRY MARKETING WITH EMPHASIS ON AHP METHOD (A CASE STUDY: GUILAN PROVINCE). JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), 4(8), 157-177. SID. https://sid.ir/paper/175864/en

Vancouver: Copy

GHOLIPOUR SOLEYMANI ALI. PRIORITY SETTING TO INFLUENTIAL FACTORS IN THE HOTEL MANAGEMENT INDUSTRY MARKETING WITH EMPHASIS ON AHP METHOD (A CASE STUDY: GUILAN PROVINCE). JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE)[Internet]. 2009;4(8):157-177. Available from: https://sid.ir/paper/175864/en

IEEE: Copy

ALI GHOLIPOUR SOLEYMANI, “PRIORITY SETTING TO INFLUENTIAL FACTORS IN THE HOTEL MANAGEMENT INDUSTRY MARKETING WITH EMPHASIS ON AHP METHOD (A CASE STUDY: GUILAN PROVINCE),” JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), vol. 4, no. 8, pp. 157–177, 2009, [Online]. Available: https://sid.ir/paper/175864/en

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