Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach

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Esfandiari Mostafa; IMANKHAN NILOUFAR

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Journal Paper

Paper Information

Journal: Journal of Economic Modelling Year:2019 | Volume:13 | Issue:1 (45) Page(s): 93-114

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Information Journal Paper

Title

Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach

Author(s)

Esfandiari Mostafa | IMANKHAN NILOUFAR | Issue Writer Certificate

Keywords

JEL Classification:M31Q1

G21Q1

C52.Keywords:Customer BehaviorQ1

Brand EvaluationQ1

Bank IndustryQ1

Grounded theoryQ1

Strauss and Corbin's TheoryQ1

Abstract

The present paper has reviewed a comprehensive approach and qualitative research method based on Strauss and Corbin's Theory (1988), to examine and present the brand assessment model through customer behavior analysis. The sample size was finalized for interviewing experts in the context of theoretical saturation, and the foundation theory data strategy, including open source, axial and selective coding, as well as the basic model of this theory was used to formulate the model of the research. The findings of the research led to identification of causative conditions, grounded conditions, interventional conditions and evaluation dimensions in customer behavior analysis based on the brand choice of the bank. Formulating valuation strategies with the approach of customer relationship process measurement, service delivery process, customer segmentation process, target selection process and placement process, a mentality image based on brand distinction and competitive advantage will be based on customer analysis and selection.

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APA: Copy

Esfandiari, Mostafa, & IMANKHAN, NILOUFAR. (2019). Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach. ECONOMIC MODELLING, 13(1 (45) ), 93-114. SID. https://sid.ir/paper/176280/en

Vancouver: Copy

Esfandiari Mostafa, IMANKHAN NILOUFAR. Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach. ECONOMIC MODELLING[Internet]. 2019;13(1 (45) ):93-114. Available from: https://sid.ir/paper/176280/en

IEEE: Copy

Mostafa Esfandiari, and NILOUFAR IMANKHAN, “Customer Behavior Analysis of the Bank Industry: Grounded Theory Approach,” ECONOMIC MODELLING, vol. 13, no. 1 (45) , pp. 93–114, 2019, [Online]. Available: https://sid.ir/paper/176280/en

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