Identification and designing of marketing mix elements to promote rural tourism using aprospective approach: A case study of Babol County

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Motiei Langroodi Seyed Hassan; GHOLAMI ALI; Mohammadzadeh Larijani Fatemeh

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Journal: JOURNAL OF RURAL RESEARCH Year:2018 | Volume:9 | Issue:3 Page(s): 376-378

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Information Journal Paper

Title

Identification and designing of marketing mix elements to promote rural tourism using aprospective approach: A case study of Babol County

Author(s)

Motiei Langroodi Seyed Hassan | GHOLAMI ALI | Mohammadzadeh Larijani Fatemeh | Issue Writer Certificate

Keywords

Rural tourismQ2

Tourism marketingmix elementsQ1

Futuristic researchQ1

BabolQ2

Abstract

This research is of an applied descriptive-analytical type. Data collection was based on documentary andsurvey techniques. The statistical population of the research included active individuals in the field of ruraltourism and local officials. As many as 223 people who were the most active in the local tourism wereselected. This selection was in terms of their access and participation in the field. Also, 10 officials wereselected. In the first step, an ISM software program was designed for the primary design and data analysis. In the second step, the LISREL structural equation modeling software was used to test the primarymodel. Finally, to design a futuristic scenario for marketing elements, the Mic Mac software was used. The results indicated that, from the standpoint of the local authorities, the elements of "promoting andplanning" have the most direct impact on the success of Rural tourism marketing. However, the elementof "planning" has the most dependency on the other elements of the study.

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APA: Copy

Motiei Langroodi, Seyed Hassan, GHOLAMI, ALI, & Mohammadzadeh Larijani, Fatemeh. (2018). Identification and designing of marketing mix elements to promote rural tourism using aprospective approach: A case study of Babol County. JOURNAL OF RURAL RESEARCH, 9(3 ), 376-378. SID. https://sid.ir/paper/180953/en

Vancouver: Copy

Motiei Langroodi Seyed Hassan, GHOLAMI ALI, Mohammadzadeh Larijani Fatemeh. Identification and designing of marketing mix elements to promote rural tourism using aprospective approach: A case study of Babol County. JOURNAL OF RURAL RESEARCH[Internet]. 2018;9(3 ):376-378. Available from: https://sid.ir/paper/180953/en

IEEE: Copy

Seyed Hassan Motiei Langroodi, ALI GHOLAMI, and Fatemeh Mohammadzadeh Larijani, “Identification and designing of marketing mix elements to promote rural tourism using aprospective approach: A case study of Babol County,” JOURNAL OF RURAL RESEARCH, vol. 9, no. 3 , pp. 376–378, 2018, [Online]. Available: https://sid.ir/paper/180953/en

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