Conglomerate Diversification Strategy

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Abouei Mohammad Hossein; Razmi Seyed Mohammad Reza

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Journal Paper

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Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2013 | Volume:4 | Issue:13 Page(s): 43-68

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Information Journal Paper

Title

Conglomerate Diversification Strategy

Author(s)

Abouei Mohammad Hossein | Razmi Seyed Mohammad Reza | Issue Writer Certificate

Keywords

Conglomerate Diversification StrategyQ2

ANPQ2

DematelQ1

Triangular Fuzzy NumbersQ2

Abstract

One of the kinds of strategies that organizations can adopt to develop their business, is Conglomerate Diversification Strategy. The right selection this strategy when organizations have high financial and managerial ability, will increases organization competitive advantage. This study aims to prioritize and selection the best Conglomerate Diversification Strategy for andishe gostar khayyam firm due SWOT analysis. This firm due to its high ability to manage the company, has decided to establish a new business. To achieve this goal, in this study, ANP and Dematel techniques in fuzzy coditions is used. In this study, the interviews with the experts and the firm's strengths and weaknesses and the opportunities and threats that affecting in the selection strategy were determined. Then the network model for investigation due current literature and determined factors was drew and The investigation questionnaire was distributed between experts. Ultimately, the best Conglomerate Diversification Strategy obtained and results for administration sent and the firm implement selected strategy.

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APA: Copy

Abouei, Mohammad Hossein, & Razmi, Seyed Mohammad Reza. (2013). Conglomerate Diversification Strategy. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 4(13 ), 43-68. SID. https://sid.ir/paper/181511/en

Vancouver: Copy

Abouei Mohammad Hossein, Razmi Seyed Mohammad Reza. Conglomerate Diversification Strategy. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2013;4(13 ):43-68. Available from: https://sid.ir/paper/181511/en

IEEE: Copy

Mohammad Hossein Abouei, and Seyed Mohammad Reza Razmi, “Conglomerate Diversification Strategy,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 4, no. 13 , pp. 43–68, 2013, [Online]. Available: https://sid.ir/paper/181511/en

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