Evaluating of Effectiveness of the Strategic Planning

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MOTADEL MOHAMMAD REZA; Jafarimanesh Mohammad Mahdi

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2013 | Volume:4 | Issue:13 Page(s): 69-99

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Information Journal Paper

Title

Evaluating of Effectiveness of the Strategic Planning

Author(s)

MOTADEL MOHAMMAD REZA | Jafarimanesh Mohammad Mahdi | Issue Writer Certificate

Keywords

Effectiveness EvaluatingQ1

Balanced Scored CardQ2

Gap AnalysisQ2

Fuzzy Analytic Hierarchy ProcessQ2

Abstract

In today’ s complex and competitive business environment, success of organizations depend on their knowledge of their strengths and weakness and continuous improvement in their key indicators. So, achievement to a comprehensive evaluation model is the major concern of the managers of these organizations that it can help them to obtain an accurate picture of their organization and its performance. The Balanced Scored Card (BSC) is one of the efficient evaluation models that, in addition to financial evaluating of organization, it evaluates the performance of the organization from customer, internal process and learning and growth dimensions. In this study, by using the BSC and fuzzy AHP method, the effectiveness of the case study company’ s strategic planning has been evaluated. For this purpose, the existing gap in performance of different BSC’ s perspectives has been identified and then factors that contribute to creating these gaps have been ranked.

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APA: Copy

MOTADEL, MOHAMMAD REZA, & Jafarimanesh, Mohammad Mahdi. (2013). Evaluating of Effectiveness of the Strategic Planning. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 4(13 ), 69-99. SID. https://sid.ir/paper/181513/en

Vancouver: Copy

MOTADEL MOHAMMAD REZA, Jafarimanesh Mohammad Mahdi. Evaluating of Effectiveness of the Strategic Planning. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2013;4(13 ):69-99. Available from: https://sid.ir/paper/181513/en

IEEE: Copy

MOHAMMAD REZA MOTADEL, and Mohammad Mahdi Jafarimanesh, “Evaluating of Effectiveness of the Strategic Planning,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 4, no. 13 , pp. 69–99, 2013, [Online]. Available: https://sid.ir/paper/181513/en

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