Strategic Value-Driven Approach toward Brand in Iranian Agile Companies

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Moradi babak; JAZANI NASRIN; Aalam Tabriz Akbar; HADIZADEH AKRAM

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2016 | Volume:7 | Issue:26 Page(s): 101-125

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Title

Strategic Value-Driven Approach toward Brand in Iranian Agile Companies

Author(s)

Moradi babak | JAZANI NASRIN | Aalam Tabriz Akbar | HADIZADEH AKRAM | Issue Writer Certificate

Keywords

Value PropositionQ1

BrandQ1

Organizational AgilityQ1

Straetgic BrandQ1

Abstract

The objective of the research is to design and explain a strategic model based on customer Value Proposition and employee Value Proposition in Iranian agile companies. Based on a qualititaive metheod i. e. “ Grounded Theory” approach, this study aims to provide a comprehensive framework containing, product, employer and corporate Brand in an aligned context. In this research, and through both desktop studies as well as in-depth interviews with top directors of Iranian agile companies, key factors and concepts are deeply studied, collected, reviewed and analyzed. At the end and according to the findings of the research, managerial implications and future directions are proposed.

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APA: Copy

Moradi, babak, JAZANI, NASRIN, Aalam Tabriz, Akbar, & HADIZADEH, AKRAM. (2016). Strategic Value-Driven Approach toward Brand in Iranian Agile Companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 7(26 ), 101-125. SID. https://sid.ir/paper/181587/en

Vancouver: Copy

Moradi babak, JAZANI NASRIN, Aalam Tabriz Akbar, HADIZADEH AKRAM. Strategic Value-Driven Approach toward Brand in Iranian Agile Companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2016;7(26 ):101-125. Available from: https://sid.ir/paper/181587/en

IEEE: Copy

babak Moradi, NASRIN JAZANI, Akbar Aalam Tabriz, and AKRAM HADIZADEH, “Strategic Value-Driven Approach toward Brand in Iranian Agile Companies,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 7, no. 26 , pp. 101–125, 2016, [Online]. Available: https://sid.ir/paper/181587/en

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