A Model for Designing Strategic Map and Guiding Strategies

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Aliahmadi Mohammad Hadi; Razavi Seyyed Mostafa; SAFARI HOSSEIN

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Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2015 | Volume:6 | Issue:23 Page(s): 113-136

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Information Journal Paper

Title

A Model for Designing Strategic Map and Guiding Strategies

Author(s)

Aliahmadi Mohammad Hadi | Razavi Seyyed Mostafa | SAFARI HOSSEIN | Issue Writer Certificate

Keywords

Strategic PlanningQ2

Balanced ScorecardQ2

Fuzzy Prioritization MethodQ2

Genetic AlgorithmQ2

MOORA MethodologyQ2

Strategic MapQ2

Abstract

To rich the objectives and missions in today’ s competitive world, organizations have to determine their strategies, exert Strategic Planning and eventually performance evaluation. Weighting and prioritization of strategic layers helps organization to adjust their time and investment, according to the organization objectives. Meanwhile, the Balanced Scorecard paves the way to grow and achieve excellence. Strategic Map derived out of the Balanced Scorecard concepts is in fact a complicated causal model which includes the effects of growth and learning in the organization, on internal business processes, customers and finally the financial perspective. Recently, various methods have been employed to expand the classic model of Balanced Scorecard which has led to its combination with both quantitative and qualitative models. In this research which is a case study of various strategic layers (strategic objectives and contexts) of a petrochemical company, after a review on the literature of strategy, Balanced Scorecard, and a study of strategic contexts and objectives, we conclude to prioritization of the strategic layers of the company. Subsequent to the weighting and prioritization of strategic themes and objectives, the Strategic Map of the company is drawn.

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APA: Copy

Aliahmadi, Mohammad Hadi, Razavi, Seyyed Mostafa, & SAFARI, HOSSEIN. (2015). A Model for Designing Strategic Map and Guiding Strategies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 6(23 ), 113-136. SID. https://sid.ir/paper/181678/en

Vancouver: Copy

Aliahmadi Mohammad Hadi, Razavi Seyyed Mostafa, SAFARI HOSSEIN. A Model for Designing Strategic Map and Guiding Strategies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2015;6(23 ):113-136. Available from: https://sid.ir/paper/181678/en

IEEE: Copy

Mohammad Hadi Aliahmadi, Seyyed Mostafa Razavi, and HOSSEIN SAFARI, “A Model for Designing Strategic Map and Guiding Strategies,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 6, no. 23 , pp. 113–136, 2015, [Online]. Available: https://sid.ir/paper/181678/en

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