Design Pattern of Brand Orientation Empowering Factors

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ROOSTA AHMAD; ALAMTABRIZ AKBAR; Aminbaydokhti Aliakbar; Khoeini Behdad

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2014 | Volume:5 | Issue:17 Page(s): 113-139

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Title

Design Pattern of Brand Orientation Empowering Factors

Author(s)

ROOSTA AHMAD | ALAMTABRIZ AKBAR | Aminbaydokhti Aliakbar | Khoeini Behdad | Issue Writer Certificate

Keywords

Brand OrientationQ2

MindsetQ2

Strategic OrientationQ1

Resource Based ViewQ2

Abstract

In recent years, subjects concerning Brand and Brand Orientation has attracted consideration of some specialists of management field especially marketing. In this research, Brand Orientation empowerment components, artists and craftsperson of small craft enterprises has been recognized and selected and by examining the manner of communication and their effects, a model as a process recognized and has been tested in Zanjan Province. All craftsperson employing in active handicrafts enterprises in Zanjan province in spring 1392 forms statistical society of research. By judgment sampling, 197 craftsperson from 400 handicrafts enterprises were selected. Research data was collected through questioner and secondary information. Research hypothesis were tested by using structural equations model and correlation analysis and soft wares like SPSS13, LESREL 8/5. Finally, after analysis, all suggested elements of research were approved. Based on direction analysis in process, only two sub-hypothesis was not accepted.

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APA: Copy

ROOSTA, AHMAD, ALAMTABRIZ, AKBAR, Aminbaydokhti, Aliakbar, & Khoeini, Behdad. (2014). Design Pattern of Brand Orientation Empowering Factors. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 5(17 ), 113-139. SID. https://sid.ir/paper/181697/en

Vancouver: Copy

ROOSTA AHMAD, ALAMTABRIZ AKBAR, Aminbaydokhti Aliakbar, Khoeini Behdad. Design Pattern of Brand Orientation Empowering Factors. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2014;5(17 ):113-139. Available from: https://sid.ir/paper/181697/en

IEEE: Copy

AHMAD ROOSTA, AKBAR ALAMTABRIZ, Aliakbar Aminbaydokhti, and Behdad Khoeini, “Design Pattern of Brand Orientation Empowering Factors,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 5, no. 17 , pp. 113–139, 2014, [Online]. Available: https://sid.ir/paper/181697/en

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