The Explanation of Competence Development Model of Personal Brand

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HOSSEINI SEYYED MAHMOUD; Doori Behroz; Ghuochani Farokh; HADIZADEH MOGHADAM AKRAM; SAEMIAN SEDIGHEH

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Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2014 | Volume:5 | Issue:17 Page(s): 93-112

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Title

The Explanation of Competence Development Model of Personal Brand

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Keywords

Individual CompetenciesQ1

Cultural componentQ2

Social ComponentQ2

Professional ComponentQ2

Abstract

The present investigation aimed to investigate the impacts of effective components on personal brands based on Individual Competencies in the framework of cultural, social and Professional Components. The collected data was obtained from 94 persons who owned brands in Iran in 2013 by using researcher made questionnaire. The reliability of the questionnaire was calculated by employing Cronbach’ s alpha method, which was 0. 85. The structural validity was used to check the reliability of it, and the results validated the research tool. The data was analyzed through Structural Equation Modelling (SEM), Smart PLS software and Multiple Regression (MP), and the final model was presented in this paper. The results of the present research demonstrated the proper fit of the model based on the effect of the dimensions of cultural, social and Professional Components and their subdirectories on personal brands based onIndividual Competencies in the fields of knowledge, skill and attitude.

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APA: Copy

HOSSEINI, SEYYED MAHMOUD, Doori, Behroz, Ghuochani, Farokh, HADIZADEH MOGHADAM, AKRAM, & SAEMIAN, SEDIGHEH. (2014). The Explanation of Competence Development Model of Personal Brand. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 5(17 ), 93-112. SID. https://sid.ir/paper/181699/en

Vancouver: Copy

HOSSEINI SEYYED MAHMOUD, Doori Behroz, Ghuochani Farokh, HADIZADEH MOGHADAM AKRAM, SAEMIAN SEDIGHEH. The Explanation of Competence Development Model of Personal Brand. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2014;5(17 ):93-112. Available from: https://sid.ir/paper/181699/en

IEEE: Copy

SEYYED MAHMOUD HOSSEINI, Behroz Doori, Farokh Ghuochani, AKRAM HADIZADEH MOGHADAM, and SEDIGHEH SAEMIAN, “The Explanation of Competence Development Model of Personal Brand,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 5, no. 17 , pp. 93–112, 2014, [Online]. Available: https://sid.ir/paper/181699/en

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