Design and Validation of a Model of Customers Switching Barriers in Appliances Industry

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MOHAJERI MITRA; ROOSTA AHMAD; HAMIDIZADEH MOHAMMAD REZA; HOSSEINI MAHMOOD

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2014 | Volume:5 | Issue:19 Page(s): 39-53

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Information Journal Paper

Title

Design and Validation of a Model of Customers Switching Barriers in Appliances Industry

Author(s)

MOHAJERI MITRA | ROOSTA AHMAD | HAMIDIZADEH MOHAMMAD REZA | HOSSEINI MAHMOOD | Issue Writer Certificate

Keywords

Customers Switching BarriersQ2

Customer ValueQ1

Customer SatisfactionQ2

Abstract

In competitive world where such goods or services offered by competing firms are more similar to each other every day, it is hard to make surprise the customer in long-term via even creative services, because most innovative services quickly imitated by competitors and offered to market, in result investment on Customer Satisfaction is effective and profitable investment for companies. In this regard, an important element in achieving competitive advantage is concerning to customer switching barriers. In this study attempts to identify and evaluate the customer switching barriers in the appliances industry, and then deliberate whether the customer switching barriers can lead to increase Customer Satisfaction and value. Therefore, 330 questionnaires were distributed between LG products and Goldiran services customers.

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APA: Copy

MOHAJERI, MITRA, ROOSTA, AHMAD, HAMIDIZADEH, MOHAMMAD REZA, & HOSSEINI, MAHMOOD. (2014). Design and Validation of a Model of Customers Switching Barriers in Appliances Industry. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 5(19 ), 39-53. SID. https://sid.ir/paper/181791/en

Vancouver: Copy

MOHAJERI MITRA, ROOSTA AHMAD, HAMIDIZADEH MOHAMMAD REZA, HOSSEINI MAHMOOD. Design and Validation of a Model of Customers Switching Barriers in Appliances Industry. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2014;5(19 ):39-53. Available from: https://sid.ir/paper/181791/en

IEEE: Copy

MITRA MOHAJERI, AHMAD ROOSTA, MOHAMMAD REZA HAMIDIZADEH, and MAHMOOD HOSSEINI, “Design and Validation of a Model of Customers Switching Barriers in Appliances Industry,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 5, no. 19 , pp. 39–53, 2014, [Online]. Available: https://sid.ir/paper/181791/en

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