The Export Strategies Alignment and Export Performance

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RAHNAVARD F.; TAHERPOOR H.; TAJRISHI IMAN MOHAMMAD ALI

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2012 | Volume:3 | Issue:10 Page(s): 15-34

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Information Journal Paper

Title

The Export Strategies Alignment and Export Performance

Author(s)

RAHNAVARD F. | TAHERPOOR H. | TAJRISHI IMAN MOHAMMAD ALI | Issue Writer Certificate

Keywords

Strategic alignmentQ2

Fuzzy logicQ2

Strategic reference pointsQ2

Export strategyQ2

Export performanceQ2

Abstract

This study is tried to reply this question; would the existence of the Strategic alignment in the international marketing domain be caused Export performance improvement? After that a Decision Support System (DSS) about Export strategy alignment is presented. This research from the view of objective is a casual research and because of the research presents a model in the strategic level for export strategies, it is a developmental research. The study applied in the 100 influential companies which had export for three years. The level of analysis is organization. The method of data gathering for Export performance is external secondary data (Industrial Management Org. reports about IMI100) and for determining the degree of Strategic alignment the Strategic reference points (SRP's) theory is applied. The result shows that: (1) Higher export strategies alignment caused increasing in the Export performance, (2) Fuzzy measurements of Strategic alignment and Export performance caused a more accurate statement for reality, (3) In this research the utility of the fuzzy model to present a DSS for management has approved.

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APA: Copy

RAHNAVARD, F., TAHERPOOR, H., & TAJRISHI, IMAN MOHAMMAD ALI. (2012). The Export Strategies Alignment and Export Performance. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 3(10 ), 15-34. SID. https://sid.ir/paper/181797/en

Vancouver: Copy

RAHNAVARD F., TAHERPOOR H., TAJRISHI IMAN MOHAMMAD ALI. The Export Strategies Alignment and Export Performance. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2012;3(10 ):15-34. Available from: https://sid.ir/paper/181797/en

IEEE: Copy

F. RAHNAVARD, H. TAHERPOOR, and IMAN MOHAMMAD ALI TAJRISHI, “The Export Strategies Alignment and Export Performance,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 3, no. 10 , pp. 15–34, 2012, [Online]. Available: https://sid.ir/paper/181797/en

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