ASSESSMENT OF BUSINESS ENVIRONMENT IN EAST AZERBAIJAN PROVINCE AND PROMOTION STRATEGIES

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PASBANI MOHAMMAD; AZARKASB ASGHAR; ALI MOHAMMADI ASL EBRAHIM

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Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2014 | Volume:8 | Issue:29 Page(s): 143-162

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Information Journal Paper

Title

ASSESSMENT OF BUSINESS ENVIRONMENT IN EAST AZERBAIJAN PROVINCE AND PROMOTION STRATEGIES

Author(s)

PASBANI MOHAMMAD | AZARKASB ASGHAR | ALI MOHAMMADI ASL EBRAHIM | Issue Writer Certificate

Keywords

BUSINESS ENVIRONMENTQ2

DEVELOPMENTQ2

FUZZY AHPQ2

Abstract

The purpose of the present research is to use a combination of FUZZY AHP and BSC approaches in order to evaluate the BUSINESS ENVIRONMENT in East Azerbaijan Province. First, the BUSINESS ENVIRONMENT in East Azerbaijan Province was surveyed, and then the results of the studies of the Economic Studies Institute based on Balanced Score Card in four categories-financial, customer, internal processes, and learning and growth-were analyzed.The parameters extracted from the analysis of the BUSINESS ENVIRONMENT and the challenges facing the sector were weighted through the use of fuzzy analysis hierarchy process.Accordingly, the financial area, with a priority weight of 0.126, was identified as the most important ; the second most important area was learning and growth with a priority weight of 0.068; customer preference, with the weight of 0.057 was ranked third; and the fourth priority was assigned to internal processes, with the weight of o.o47.According to the above priorities, by taking advice from designing experts, 36 strategies were identified to promote the BUSINESS ENVIRONMENT and after further consultation, 14 major strategies were selected, for which guidelines have been presented.

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APA: Copy

PASBANI, MOHAMMAD, AZARKASB, ASGHAR, & ALI MOHAMMADI ASL, EBRAHIM. (2014). ASSESSMENT OF BUSINESS ENVIRONMENT IN EAST AZERBAIJAN PROVINCE AND PROMOTION STRATEGIES. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 8(29), 143-162. SID. https://sid.ir/paper/181854/en

Vancouver: Copy

PASBANI MOHAMMAD, AZARKASB ASGHAR, ALI MOHAMMADI ASL EBRAHIM. ASSESSMENT OF BUSINESS ENVIRONMENT IN EAST AZERBAIJAN PROVINCE AND PROMOTION STRATEGIES. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2014;8(29):143-162. Available from: https://sid.ir/paper/181854/en

IEEE: Copy

MOHAMMAD PASBANI, ASGHAR AZARKASB, and EBRAHIM ALI MOHAMMADI ASL, “ASSESSMENT OF BUSINESS ENVIRONMENT IN EAST AZERBAIJAN PROVINCE AND PROMOTION STRATEGIES,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 8, no. 29, pp. 143–162, 2014, [Online]. Available: https://sid.ir/paper/181854/en

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