INVESTIGATING THE EFFECT OF MARKETING MIX (4P) ON THE SALES INCREASE OF WATERHEATERS PRODUCED BY GHAYNAR KHAZAR COMPAY IN TABRIZ

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FAKHIMI AZAR SIROUS; AKBARI VANEABAD MORTEZA; RASOULI REZA

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Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2011 | Volume:4 | Issue:16 Page(s): 79-105

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Title

INVESTIGATING THE EFFECT OF MARKETING MIX (4P) ON THE SALES INCREASE OF WATERHEATERS PRODUCED BY GHAYNAR KHAZAR COMPAY IN TABRIZ

Author(s)

FAKHIMI AZAR SIROUS | AKBARI VANEABAD MORTEZA | RASOULI REZA | Issue Writer Certificate

Keywords

MARKETING MIXQ2

GHAYNAR KHAZAR WATERHEATERSQ2

SALESQ2

Abstract

The purpose of this paper is to investigate the effect of MARKETING MIX on the SALES increase of waterheaters produced by Ghaynar Khazar Company in Tabriz. In this regard, after reviewing the concepts of MARKETING MIX (4p) and the integration of product, price, promotion and place, we have suggested a principal hypothesis about the effect of MARKETING MIX on the increased SALES of waterheaters produced by Ghaynar Khazar Company and four subsidiary hypotheses about the effect of each of the four items on the SALES increase of the waterheaters. The statistical hypothesis includes all the customers of Ghaynar Kazar waterheaters. The research sample consists of 160 people who were chosen according to the sample size table and by using stratified random sampling. In order to collect data, we used a questionnaire, the validity and reliability of which were confirmed by face value and Cronbach's Alpha Coefficient, respectively. The data were analyzed through the use of Kolmogrof-Smirnof T-test and test. The results indicate that MARKETING MIX and all the four items included in it have an effect on the SALES increase of GHAYNAR KHAZAR WATERHEATERS. Furthermore, the order of the 4p variables regarding their effect on the SALES rate is product, promotion, place, and price, respectively.

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APA: Copy

FAKHIMI AZAR, SIROUS, AKBARI VANEABAD, MORTEZA, & RASOULI, REZA. (2011). INVESTIGATING THE EFFECT OF MARKETING MIX (4P) ON THE SALES INCREASE OF WATERHEATERS PRODUCED BY GHAYNAR KHAZAR COMPAY IN TABRIZ. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 4(16), 79-105. SID. https://sid.ir/paper/181858/en

Vancouver: Copy

FAKHIMI AZAR SIROUS, AKBARI VANEABAD MORTEZA, RASOULI REZA. INVESTIGATING THE EFFECT OF MARKETING MIX (4P) ON THE SALES INCREASE OF WATERHEATERS PRODUCED BY GHAYNAR KHAZAR COMPAY IN TABRIZ. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2011;4(16):79-105. Available from: https://sid.ir/paper/181858/en

IEEE: Copy

SIROUS FAKHIMI AZAR, MORTEZA AKBARI VANEABAD, and REZA RASOULI, “INVESTIGATING THE EFFECT OF MARKETING MIX (4P) ON THE SALES INCREASE OF WATERHEATERS PRODUCED BY GHAYNAR KHAZAR COMPAY IN TABRIZ,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 4, no. 16, pp. 79–105, 2011, [Online]. Available: https://sid.ir/paper/181858/en

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