THE ROLE OF WOMEN IN GREEN MARKETING

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ZARINJOI ALVAR S.

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Journal Paper

Paper Information

Journal: Journal of Woman Cultural Psychology Year:2011 | Volume:2 | Issue:8 Page(s): 49-59

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Information Journal Paper

Title

THE ROLE OF WOMEN IN GREEN MARKETING

Author(s)

ZARINJOI ALVAR S. | Issue Writer Certificate

Keywords

WOMEN ROLEQ2

GREEN MARKETINGQ2

Abstract

None may assume that in addition to sale and profitability, marketing is concerned about the consumers’ sanity as well. But the intense competition dynamics, environmental concerns increment, government regulations and increasing consumer awareness made the enterprises to considere the consumers’ physical and mental health and consumers’ echo system serenity too. Concepts such as green, environmental and social marketing have gradually entered into the marketing literature to undertake the enterprises’ social responsibility over time. This paper attempted to explain the social responsibility first and then to discuss its relation to GREEN MARKETING. Finally the more rigorous approach to women's role in creating and maintaining GREEN MARKETING was mentioned.

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References

ریا، مدیریت و استراتژی های سبز

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APA: Copy

ZARINJOI ALVAR, S.. (2011). THE ROLE OF WOMEN IN GREEN MARKETING. WOMAN AND CULTURE, 2(8), 49-59. SID. https://sid.ir/paper/189689/en

Vancouver: Copy

ZARINJOI ALVAR S.. THE ROLE OF WOMEN IN GREEN MARKETING. WOMAN AND CULTURE[Internet]. 2011;2(8):49-59. Available from: https://sid.ir/paper/189689/en

IEEE: Copy

S. ZARINJOI ALVAR, “THE ROLE OF WOMEN IN GREEN MARKETING,” WOMAN AND CULTURE, vol. 2, no. 8, pp. 49–59, 2011, [Online]. Available: https://sid.ir/paper/189689/en

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