ROLE OF EXTENSION IN MARKETING OF KIWI FRUIT IN THE MAZANDARAN PROVINCE (CHALOUSE & TONEKABON TOWNSHIPS)

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SADEGHI A.; MOGHADASI R.

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Journal Paper

Paper Information

Journal: JOURNAL OF AGRICULTURAL EXTENSION AND EDUCATION RESEARCH Year:2010 | Volume:2 | Issue:4 Page(s): 29-40

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Title

ROLE OF EXTENSION IN MARKETING OF KIWI FRUIT IN THE MAZANDARAN PROVINCE (CHALOUSE & TONEKABON TOWNSHIPS)

Author(s)

SADEGHI A. | MOGHADASI R. | Issue Writer Certificate

Keywords

EXTENSIONQ3

MARKETINGQ2

KIWIFRUITQ4

MAZANDRANQ3

Abstract

The purpose of this research was to identifying the role of agricultural EXTENSION in MARKETING of KIWIFRUIT in the Mazandaran Province (Tonekabon and Chalouse townships).The questionnaire was used for collecting data and the data were analyzed by using SPSS. The research methodology was descriptive/ correlative. The total population for this study was all kiwi producers in tonekabon and chalous township (n=7132) and 350 respondents were selected through random sampling. Results of regression analysis show that working experience, educational level, contact with MARKETING and economic specialists, and contact with local leaders, attending the EXTENSION classes and using TV and radio programs about kiwi accounted about 30 percent of variance on dependent variable.

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