MARKETING STRATEGIES OF SELECTED MULTINATIONAL ENTERPRISES: AN ASSESSMENT IN PHILIPPINE

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HABIBI ALIREZA

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Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2012 | Volume:3 | Issue:1 Page(s): 99-112

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Title

MARKETING STRATEGIES OF SELECTED MULTINATIONAL ENTERPRISES: AN ASSESSMENT IN PHILIPPINE

Author(s)

HABIBI ALIREZA | | Issue Writer Certificate

Keywords

MARKETING STRATEGIESQ2

MARKETING PROBLEMQ1

MEASURES AND STRATEGIES ADOPTEDQ2

Abstract

This study aims to evaluate the MARKETING STRATEGIES of ten selected multinational corporations in Philippine. During the study evaluating three questions were presented to be answered, the question about affection of government policy to MARKETING STRATEGIES in the selected corporations, the strategies which were practiced by these corporations and at the end the question about the MARKETING PROBLEMs which corporations were encountered to. At the end we concluded that the Philippine government policies on investment and trademarks are an attractive to corporations. And distribution channels and motivation of cooperation for every enterprising differs in various situations and corporation encountered to the motivation practices or they have to completion with other foreign corporations. For obtaining to these findings the study utilized the descriptive method Tutor which was deemed most appropriated to this study, and also in data-gathering additional to questionnaire, we used from documentary evidences, and interviews too.

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References

USING ANALYTIC NETWORK PROCESS APPROACH CASE STUDY: THE VILLAGES OF QUCHAN COUNTY

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APA: Copy

HABIBI, ALIREZA. (2012). MARKETING STRATEGIES OF SELECTED MULTINATIONAL ENTERPRISES: AN ASSESSMENT IN PHILIPPINE. QUANTITATIVE RESEARCHES IN MANAGEMENT, 3(1), 99-112. SID. https://sid.ir/paper/192004/en

Vancouver: Copy

HABIBI ALIREZA. MARKETING STRATEGIES OF SELECTED MULTINATIONAL ENTERPRISES: AN ASSESSMENT IN PHILIPPINE. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2012;3(1):99-112. Available from: https://sid.ir/paper/192004/en

IEEE: Copy

ALIREZA HABIBI, “MARKETING STRATEGIES OF SELECTED MULTINATIONAL ENTERPRISES: AN ASSESSMENT IN PHILIPPINE,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 3, no. 1, pp. 99–112, 2012, [Online]. Available: https://sid.ir/paper/192004/en

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