INVESTIGATING BUSINESS PERFORMANCE IN POWER ASYMMETRY CONSIDERING THE ROLE OF MARKETING AND PORTER STRATEGIES

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

FAYYAZI JOULANDAN AREZOO

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2017 | Volume:7 | Issue:2 (25) Page(s): 153-165

Download Full-Text

Persian Verion

View:

916

Download:

Cites:

Information Journal Paper

Title

INVESTIGATING BUSINESS PERFORMANCE IN POWER ASYMMETRY CONSIDERING THE ROLE OF MARKETING AND PORTER STRATEGIES

Author(s)

FAYYAZI JOULANDAN AREZOO | Issue Writer Certificate

Keywords

BUSINESS PERFORMANCEQ1

ORGANIZATIONAL POWERQ1

MARKETING POWERQ1

PORTER STRATEGIESQ1

Abstract

It is very obvious that power is a significant factor among different departments or parts of an organization. Because power asymmetry among different depts. and units in an organization will make the organization not to have an optimal performance, since optimal performance is the result of proper interaction among different organizational units. In this regard, in manufacturing companies the issue of power among marketing department and other parts of an organization is highly considered. Therefore, the objectives of this study is to identify the existence of power asymmetry among different sectors of manufacturing companies and investigating the effect of power asymmetry on BUSINESS PERFORMANCE in case of using PORTER STRATEGIES, and finally determining whether there is a positive relationship among the companies’ marketing department and BUSINESS PERFORMANCE. Required data for conducting such research was collected using questionnaire. The current research is an applied one in terms of objective. Furthermore, the research hypotheses were tested using variance analysis, Duncan test and Pearson correlation coefficient. The results indicated that there is power asymmetry among different departments of manufacturing companies and its effect will be augmented in case of using low cost strategy. The power of marketing department has a positive impact on BUSINESS PERFORMANCE.

Cites

No record.

References

No record.

Cite

APA: Copy

FAYYAZI JOULANDAN, AREZOO. (2017). INVESTIGATING BUSINESS PERFORMANCE IN POWER ASYMMETRY CONSIDERING THE ROLE OF MARKETING AND PORTER STRATEGIES. NEW MARKETING RESEARCH JOURNAL, 7(2 (25) ), 153-165. SID. https://sid.ir/paper/194509/en

Vancouver: Copy

FAYYAZI JOULANDAN AREZOO. INVESTIGATING BUSINESS PERFORMANCE IN POWER ASYMMETRY CONSIDERING THE ROLE OF MARKETING AND PORTER STRATEGIES. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;7(2 (25) ):153-165. Available from: https://sid.ir/paper/194509/en

IEEE: Copy

AREZOO FAYYAZI JOULANDAN, “INVESTIGATING BUSINESS PERFORMANCE IN POWER ASYMMETRY CONSIDERING THE ROLE OF MARKETING AND PORTER STRATEGIES,” NEW MARKETING RESEARCH JOURNAL, vol. 7, no. 2 (25) , pp. 153–165, 2017, [Online]. Available: https://sid.ir/paper/194509/en

Related Journal Papers