PRIORITIZATION GOVERNMENTAL INSURANCE COMPANY ACCORDING TO BSC PROCEDURE BY AHP GROUP TECHNIQUE

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KIARAZM AMENE

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Journal: New Marketing Research Journal Year:2014 | Volume:4 | Issue:3 (14) Page(s): 25-36

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Title

PRIORITIZATION GOVERNMENTAL INSURANCE COMPANY ACCORDING TO BSC PROCEDURE BY AHP GROUP TECHNIQUE

Author(s)

KIARAZM AMENE | Issue Writer Certificate

Keywords

INSURANCEQ2

BSCQ2

AHPQ2

Abstract

INSURANCE industry is one of the industries that have special importance and validity in modern economy, domestic and foreign trade. Performance evaluation and grading the INSURANCE company in addition to determining the general position of agency in industry, market and informing the beneficiaries, cause increase in competition, dynamism in industry, and development in community. On the other hand, organization strategic performance evaluation is always one the first and most basic prerequisites for compiling improvement programs in organizations and it has a high importance. One of the strategic efficient models in this aspect is BSC that equally analyses all aspects of organization. The statistical population in this research is consists of four governmental INSURANCE (Iran, Asia, Dana and Alborz). For collecting data, haphazard sampling procedure was used. Study tool is questionnaire whose reliability was measured by consistency ratio and whose validity was measured by content-construct method by acquiring the opinions of experts and some managers in this field of study and the results showed appropriate reliability and validity. In analysis data section, the group integrative procedures AHP and BSC were used. The results showed that the D INSURANCE company had the higher final score than the other companies. After that the C, A and B INSURANCE companies were respectively.

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APA: Copy

KIARAZM, AMENE. (2014). PRIORITIZATION GOVERNMENTAL INSURANCE COMPANY ACCORDING TO BSC PROCEDURE BY AHP GROUP TECHNIQUE. NEW MARKETING RESEARCH JOURNAL, 4(3 (14) ), 25-36. SID. https://sid.ir/paper/194538/en

Vancouver: Copy

KIARAZM AMENE. PRIORITIZATION GOVERNMENTAL INSURANCE COMPANY ACCORDING TO BSC PROCEDURE BY AHP GROUP TECHNIQUE. NEW MARKETING RESEARCH JOURNAL[Internet]. 2014;4(3 (14) ):25-36. Available from: https://sid.ir/paper/194538/en

IEEE: Copy

AMENE KIARAZM, “PRIORITIZATION GOVERNMENTAL INSURANCE COMPANY ACCORDING TO BSC PROCEDURE BY AHP GROUP TECHNIQUE,” NEW MARKETING RESEARCH JOURNAL, vol. 4, no. 3 (14) , pp. 25–36, 2014, [Online]. Available: https://sid.ir/paper/194538/en

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