INVESTIGATING THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS AND DEMOGRAPHIC CHARACTERISTICS ON THE PURCHASE INTENTION

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FATHALI MATINEH; KHEIRY BAHRAM

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Title

INVESTIGATING THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS AND DEMOGRAPHIC CHARACTERISTICS ON THE PURCHASE INTENTION

Author(s)

FATHALI MATINEH | KHEIRY BAHRAM | Issue Writer Certificate

Keywords

PSYCHOLOGICAL CHARACTERISTICSQ2

DEMOGRAPHIC CHARACTERISTICSQ2

ATTITUDEQ1

PURCHASE INTENTIONQ1

LUXURIOUS PRODUCTSQ2

Abstract

The purpose of this study is investigating the degree of impact of PSYCHOLOGICAL CHARACTERISTICS (motivations) and DEMOGRAPHIC CHARACTERISTICS (sex, age, and income) on the consumer's ATTITUDE toward LUXURIOUS PRODUCTS. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran, the sample size was determined to include 385 subjects and simple random sampling method was applied. This study was conducted from clients have been referred to a luxury restaurant with a survey approach. Primary Tools for Data Collection was Likert's 5-scale questionnaire. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. Research results suggest that the PSYCHOLOGICAL CHARACTERISTICS affect the consumer's ATTITUDE toward LUXURIOUS PRODUCTS and quality of the service provided by fancy, luxurious restaurants. As far as the variable of DEMOGRAPHIC CHARACTERISTICS is concerned, only age has an effect on the consumer's ATTITUDE toward LUXURIOUS PRODUCTS, and sex and income variables have no impact on the consumer's ATTITUDE toward LUXURIOUS PRODUCTS and the variable of DEMOGRAPHIC CHARACTERISTICS has no impact on the quality of the service offered by fancy and luxurious restaurants. The variables of consumer ATTITUDE toward LUXURIOUS PRODUCTS, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the PURCHASE INTENTION, while the variables of store image (restaurant) and vanity bring about no impact on the PURCHASE INTENTION. In addition, the variable of vanity does not exert any moderating effect on the relation between perception of luxurious brand and PURCHASE INTENTION and between the social effect and PURCHASE INTENTION.

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APA: Copy

FATHALI, MATINEH, & KHEIRY, BAHRAM. (2014). INVESTIGATING THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS AND DEMOGRAPHIC CHARACTERISTICS ON THE PURCHASE INTENTION. NEW MARKETING RESEARCH JOURNAL, 4(3 (14) ), 161-188. SID. https://sid.ir/paper/194539/en

Vancouver: Copy

FATHALI MATINEH, KHEIRY BAHRAM. INVESTIGATING THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS AND DEMOGRAPHIC CHARACTERISTICS ON THE PURCHASE INTENTION. NEW MARKETING RESEARCH JOURNAL[Internet]. 2014;4(3 (14) ):161-188. Available from: https://sid.ir/paper/194539/en

IEEE: Copy

MATINEH FATHALI, and BAHRAM KHEIRY, “INVESTIGATING THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS AND DEMOGRAPHIC CHARACTERISTICS ON THE PURCHASE INTENTION,” NEW MARKETING RESEARCH JOURNAL, vol. 4, no. 3 (14) , pp. 161–188, 2014, [Online]. Available: https://sid.ir/paper/194539/en

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