THE DEVELOPMENT OF MARKETING AND SALESFORCE ETHICAL AND BEHAVIORAL STANDARDS IN THE GHASEM IRAN DISTRIBUTION COMPANY

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FAYYAZI MARJAN; MODDARESNIA SAYED MOHAMMAD

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Paper Information

Journal: New Marketing Research Journal Year:2017 | Volume:7 | Issue:3 (26) Page(s): 125-140

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Title

THE DEVELOPMENT OF MARKETING AND SALESFORCE ETHICAL AND BEHAVIORAL STANDARDS IN THE GHASEM IRAN DISTRIBUTION COMPANY

Author(s)

FAYYAZI MARJAN | MODDARESNIA SAYED MOHAMMAD | Issue Writer Certificate

Keywords

ETHICAL AND BEHAVIORAL CODESQ1

VERBAL CODESQ1

DRESS CODEQ1

SALESFORCEQ2

Abstract

Ethical and behavioral code is a set of professional values or disciplinary guidelines in organizations. The purpose of the present research is to develop ethical and behavioral code for the Ghasem Iran company’s SALESFORCE. This research is an applied reseah in terms of results and descriptive in terms of purpose. To achieve the end, 23 interviews were conducted among the Ghasem Iran company’s experts and professionals of distribution Industry. The interviews have been analyzed using content analysis and based on the analysis, ethical and behavioral code were identified. The results indicated that in terms of verbal issues, verbal politeness and openness; in terms of behavior, honesty and integrity, regular visit to the customer, customer recognition and familiarity with the products of competitors; and finally interms of dress, appearance are considered very important for the Ghasem Iran company’s SALESFORCE.

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APA: Copy

FAYYAZI, MARJAN, & MODDARESNIA, SAYED MOHAMMAD. (2017). THE DEVELOPMENT OF MARKETING AND SALESFORCE ETHICAL AND BEHAVIORAL STANDARDS IN THE GHASEM IRAN DISTRIBUTION COMPANY. NEW MARKETING RESEARCH JOURNAL, 7(3 (26) ), 125-140. SID. https://sid.ir/paper/194578/en

Vancouver: Copy

FAYYAZI MARJAN, MODDARESNIA SAYED MOHAMMAD. THE DEVELOPMENT OF MARKETING AND SALESFORCE ETHICAL AND BEHAVIORAL STANDARDS IN THE GHASEM IRAN DISTRIBUTION COMPANY. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;7(3 (26) ):125-140. Available from: https://sid.ir/paper/194578/en

IEEE: Copy

MARJAN FAYYAZI, and SAYED MOHAMMAD MODDARESNIA, “THE DEVELOPMENT OF MARKETING AND SALESFORCE ETHICAL AND BEHAVIORAL STANDARDS IN THE GHASEM IRAN DISTRIBUTION COMPANY,” NEW MARKETING RESEARCH JOURNAL, vol. 7, no. 3 (26) , pp. 125–140, 2017, [Online]. Available: https://sid.ir/paper/194578/en

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