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Information Journal Paper

Title

ANALYSIS OF MEGA TRENDS EFFECTIVE ON FUTURE MARKET OF BANKING INDUSTRY BASED ON STRUCTURAL/CROSS IMPACT ANALYSIS

Pages

  67-85

Abstract

 The purpose of the present study is the analysis of effective mega trends of future banking industry and This study concerning the goal is operational – developmental and from the point of data gathering is descriptive on survey branch, and from the point of foresight method is semi quantitative and exploratory. In this research by using library methods and based on experts’ opinions 117 key trends effective on future of banking industry are recognized and categorized in 4 dimensions based on experts’ opinions. In the next stage by using one of the foresight methods, structural/cross impact analysis, matrix of cross impact of the key trends was designed and through a panel consisted of 8 experts the aggregated opinions about factors influences on each other was entered in the matrix. After analyzing data of the matrix trough a MICMAC influences of each factor were computed and based on this all of them were categorized into main groups and also strategic factors were identified.

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  • Cite

    APA: Copy

    RASHID ARDEH, HABIBOLLAH, & KHAZAEI, SAEED. (2016). ANALYSIS OF MEGA TRENDS EFFECTIVE ON FUTURE MARKET OF BANKING INDUSTRY BASED ON STRUCTURAL/CROSS IMPACT ANALYSIS. NEW MARKETING RESEARCH JOURNAL, 6(3 (22) ), 67-85. SID. https://sid.ir/paper/194602/en

    Vancouver: Copy

    RASHID ARDEH HABIBOLLAH, KHAZAEI SAEED. ANALYSIS OF MEGA TRENDS EFFECTIVE ON FUTURE MARKET OF BANKING INDUSTRY BASED ON STRUCTURAL/CROSS IMPACT ANALYSIS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2016;6(3 (22) ):67-85. Available from: https://sid.ir/paper/194602/en

    IEEE: Copy

    HABIBOLLAH RASHID ARDEH, and SAEED KHAZAEI, “ANALYSIS OF MEGA TRENDS EFFECTIVE ON FUTURE MARKET OF BANKING INDUSTRY BASED ON STRUCTURAL/CROSS IMPACT ANALYSIS,” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 3 (22) , pp. 67–85, 2016, [Online]. Available: https://sid.ir/paper/194602/en

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