IDENTIFYING THE ROLE OF EXTROVERT MARKETING CAPABILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: THE MODIFYING ROLE OF STRUCTURE BASED CUSTOMER

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GOLSHAHI BEHNAM; ZAREI AZIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2016 | Volume:6 | Issue:3 (22) Page(s): 109-125

Download Full-Text

Persian Verion

View:

867

Download:

Cites:

Information Journal Paper

Title

IDENTIFYING THE ROLE OF EXTROVERT MARKETING CAPABILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: THE MODIFYING ROLE OF STRUCTURE BASED CUSTOMER

Author(s)

GOLSHAHI BEHNAM | ZAREI AZIM | Issue Writer Certificate

Keywords

NEW PRODUCT DEVELOPMENT PERFORMANCEQ1

EXTROVERT MARKETING ABILITIESQ1

CUSTOMER BASED STRUCTUREQ1

Abstract

In shifting circumstances of passing through postindustrial era, it as not enough for corporations to just rely on traditional means of competition with introverted approach. Rather business competitiveness is achieved by extrovert market view to produce up-to-date products. It as obvious without building an structure installed on customer needs, emphasizing strengths of the organization wouldn’t solve any problem. This study tends to identify the most important aspects of extrovert marketing on making up-to-date products assessing the role of modifying CUSTOMER BASED STRUCTURE on the basis of a combinatory approach to a descriptive correlated study. Â The statistical society of this study includes 1239 employee members of some active production companies in fields of food and car industries. To determine the effect of modifying variable study population divided into employees of client based and non-customer based companies. Random stratified sampling was used to gather data. Means of data collection in the first stage was semi structured interview with 3 phases Delphi to assess ability of extrovert marketing and in the second stage using of a 24 query questionnaire to determine relationship of variables in the structural model of study. From interviewees’ point of views 3 most important factors to effective marketing for new products are customers a engagements, survey of market and having a good relationship with business partners that simulation also confirmed these results. Other findings include the positive role of CUSTOMER BASED STRUCTURE on the relation between marketing abilities with manufacturing of new products. In other words although some companies have marketing abilities, having not a CUSTOMER BASED STRUCTURE has resulted in lack of success in manufacturing of new products.

Cites

No record.

References

No record.

Cite

APA: Copy

GOLSHAHI, BEHNAM, & ZAREI, AZIM. (2016). IDENTIFYING THE ROLE OF EXTROVERT MARKETING CAPABILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: THE MODIFYING ROLE OF STRUCTURE BASED CUSTOMER. NEW MARKETING RESEARCH JOURNAL, 6(3 (22) ), 109-125. SID. https://sid.ir/paper/194603/en

Vancouver: Copy

GOLSHAHI BEHNAM, ZAREI AZIM. IDENTIFYING THE ROLE OF EXTROVERT MARKETING CAPABILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: THE MODIFYING ROLE OF STRUCTURE BASED CUSTOMER. NEW MARKETING RESEARCH JOURNAL[Internet]. 2016;6(3 (22) ):109-125. Available from: https://sid.ir/paper/194603/en

IEEE: Copy

BEHNAM GOLSHAHI, and AZIM ZAREI, “IDENTIFYING THE ROLE OF EXTROVERT MARKETING CAPABILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: THE MODIFYING ROLE OF STRUCTURE BASED CUSTOMER,” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 3 (22) , pp. 109–125, 2016, [Online]. Available: https://sid.ir/paper/194603/en

Related Journal Papers