THE EFFECT OF CONSUMER’S MINDSET ON COPYCATTING STRATEGIES

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VAHDATI HOJJAT; TARIVERDI YADOLLAH; GHOLIPOUR ZAHRA; AMRAEE HAFEZ

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Paper Information

Journal: New Marketing Research Journal Year:2016 | Volume:6 | Issue:3 (22) Page(s): 161-174

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Title

THE EFFECT OF CONSUMER’S MINDSET ON COPYCATTING STRATEGIES

Author(s)

VAHDATI HOJJAT | TARIVERDI YADOLLAH | GHOLIPOUR ZAHRA | AMRAEE HAFEZ | Issue Writer Certificate

Keywords

CONSUMER’S MINDSETQ1

COPYCATTING STRATEGYQ1

ATTRIBUTE BASED COPYCATQ1

THEME BASED COPYCATQ1

Abstract

Use copycat are increasingly common in today's global market. Sometimes the similarities between copycat and original brands so consumers are likely to lead to confusion. Copycat are trying to gain acceptance in commercial and consumer acceptance of coverage imitate a brand leader. This study examined the role CONSUMER’S MINDSET on copycatting strategies. The population of this study consisted of customers buy the Khorramabad is due to the infinite number of sample 276 was selected. Simple random sampling method was used for sampling. The data gathering tool was a questionnaire that was used to analyze the assumptions of the test. relational people regard the theme-based copycats as similar to the leader brands. featural people regard the attribute-based copycats as similar to the leader brands.

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APA: Copy

VAHDATI, HOJJAT, TARIVERDI, YADOLLAH, GHOLIPOUR, ZAHRA, & AMRAEE, HAFEZ. (2016). THE EFFECT OF CONSUMER’S MINDSET ON COPYCATTING STRATEGIES. NEW MARKETING RESEARCH JOURNAL, 6(3 (22) ), 161-174. SID. https://sid.ir/paper/194609/en

Vancouver: Copy

VAHDATI HOJJAT, TARIVERDI YADOLLAH, GHOLIPOUR ZAHRA, AMRAEE HAFEZ. THE EFFECT OF CONSUMER’S MINDSET ON COPYCATTING STRATEGIES. NEW MARKETING RESEARCH JOURNAL[Internet]. 2016;6(3 (22) ):161-174. Available from: https://sid.ir/paper/194609/en

IEEE: Copy

HOJJAT VAHDATI, YADOLLAH TARIVERDI, ZAHRA GHOLIPOUR, and HAFEZ AMRAEE, “THE EFFECT OF CONSUMER’S MINDSET ON COPYCATTING STRATEGIES,” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 3 (22) , pp. 161–174, 2016, [Online]. Available: https://sid.ir/paper/194609/en

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