DESIGNING A MODEL OF INFLUENCING FACTORS ON CLOTHING PURCHASING BEHAVIOR OF IRANIAN YOUNG STUDENTS

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FARROKHIAN SAHEL; MIRABI VAHIDREZA; SAFARZADEH HOSSEIN; JAMSHIDI MINA

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Journal: New Marketing Research Journal Year:2017 | Volume:6 | Issue:4 (23) Page(s): 159-176

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Title

DESIGNING A MODEL OF INFLUENCING FACTORS ON CLOTHING PURCHASING BEHAVIOR OF IRANIAN YOUNG STUDENTS

Author(s)

FARROKHIAN SAHEL | MIRABI VAHIDREZA | SAFARZADEH HOSSEIN | JAMSHIDI MINA | Issue Writer Certificate

Keywords

VALUEQ2

PURCHASING BEHAVIORQ1

PURCHASING INTENTIONQ1

YOUTHQ2

Abstract

The aim of the present research is to design and explain a model of effective factors on the intention and behavior of YOUTH purchasing in the culture of Iran. To achieve this aim, two qualitative and quantitative approaches were used. In the qualitative s tage, twelve variables in four dimensions of VALUEs, psychological features, social factors and other factors related to the product were considered as the effective factors on YOUTH PURCHASING BEHAVIOR in the clothing industry using reviewing the available literature and delphi technique in addition to the personal VALUEs. In the quantitative stage, the research sample size was limited to 500 students (18 to 29 years old) using multistage available sampling. Data were analyzed using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling.The research results suggested that personality, psychological features, and social factors are effective on the intention and behavior of YOUTH PURCHASING BEHAVIOR. Also, the internal VALUEs of young consumers affect their PURCHASING BEHAVIOR through psychological features and PURCHASING INTENTION.

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APA: Copy

FARROKHIAN, SAHEL, MIRABI, VAHIDREZA, SAFARZADEH, HOSSEIN, & JAMSHIDI, MINA. (2017). DESIGNING A MODEL OF INFLUENCING FACTORS ON CLOTHING PURCHASING BEHAVIOR OF IRANIAN YOUNG STUDENTS. NEW MARKETING RESEARCH JOURNAL, 6(4 (23) ), 159-176. SID. https://sid.ir/paper/194668/en

Vancouver: Copy

FARROKHIAN SAHEL, MIRABI VAHIDREZA, SAFARZADEH HOSSEIN, JAMSHIDI MINA. DESIGNING A MODEL OF INFLUENCING FACTORS ON CLOTHING PURCHASING BEHAVIOR OF IRANIAN YOUNG STUDENTS. NEW MARKETING RESEARCH JOURNAL[Internet]. 2017;6(4 (23) ):159-176. Available from: https://sid.ir/paper/194668/en

IEEE: Copy

SAHEL FARROKHIAN, VAHIDREZA MIRABI, HOSSEIN SAFARZADEH, and MINA JAMSHIDI, “DESIGNING A MODEL OF INFLUENCING FACTORS ON CLOTHING PURCHASING BEHAVIOR OF IRANIAN YOUNG STUDENTS,” NEW MARKETING RESEARCH JOURNAL, vol. 6, no. 4 (23) , pp. 159–176, 2017, [Online]. Available: https://sid.ir/paper/194668/en

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