THE IMPACT OF MODERN POLITICAL MARKETING TOOLS ON POLITICAL PARTICIPATION, PUBLIC TRUST AND NATIONAL COHESION (STUDY: CITIZENS OF REGION SIX IN TEHRAN, IRAN)

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NARGESIAN ABBAS; DINDAR YASHAR; TAHMASEBI AGHBELAGHI DARIUSH

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2016 | Volume:13 | Issue:4 Page(s): 995-1017

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Title

THE IMPACT OF MODERN POLITICAL MARKETING TOOLS ON POLITICAL PARTICIPATION, PUBLIC TRUST AND NATIONAL COHESION (STUDY: CITIZENS OF REGION SIX IN TEHRAN, IRAN)

Author(s)

NARGESIAN ABBAS | DINDAR YASHAR | TAHMASEBI AGHBELAGHI DARIUSH | Issue Writer Certificate

Keywords

MODERN POLITICAL MARKETING TOOLSQ2

NATIONAL COHESIONQ2

POLITICAL PARTICIPATIONQ2

PUBLIC TRUSTQ2

Abstract

The aim of this paper is to analyze the impact of MODERN POLITICAL MARKETING TOOLS on NATIONAL COHESION. In this study, researchers sought to study the concept of these variables in case of recognizing the relationship between them. This study has been in done in 6th region of Tehran. For collecting data, a survey method has been used which its construct and content reliabilities were tested. In addition, the validity of questionnaire’s items was verified by researchers, scholars and experts. Liserl software and Factor Analysis were used to assess construct reliability. The conceptual model of research includes MODERN POLITICAL MARKETING TOOLS as independent variables, and NATIONAL COHESION as dependent and POLITICAL PARTICIPATION and PUBLIC TRUST as nuisance variables. As a result, this paper shows the significant relationship between modern marketing tools and NATIONAL COHESION.

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APA: Copy

NARGESIAN, ABBAS, DINDAR, YASHAR, & TAHMASEBI AGHBELAGHI, DARIUSH. (2016). THE IMPACT OF MODERN POLITICAL MARKETING TOOLS ON POLITICAL PARTICIPATION, PUBLIC TRUST AND NATIONAL COHESION (STUDY: CITIZENS OF REGION SIX IN TEHRAN, IRAN). ORGANIZATIONAL CULTURE MANAGEMENT, 13(4), 995-1017. SID. https://sid.ir/paper/196330/en

Vancouver: Copy

NARGESIAN ABBAS, DINDAR YASHAR, TAHMASEBI AGHBELAGHI DARIUSH. THE IMPACT OF MODERN POLITICAL MARKETING TOOLS ON POLITICAL PARTICIPATION, PUBLIC TRUST AND NATIONAL COHESION (STUDY: CITIZENS OF REGION SIX IN TEHRAN, IRAN). ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2016;13(4):995-1017. Available from: https://sid.ir/paper/196330/en

IEEE: Copy

ABBAS NARGESIAN, YASHAR DINDAR, and DARIUSH TAHMASEBI AGHBELAGHI, “THE IMPACT OF MODERN POLITICAL MARKETING TOOLS ON POLITICAL PARTICIPATION, PUBLIC TRUST AND NATIONAL COHESION (STUDY: CITIZENS OF REGION SIX IN TEHRAN, IRAN),” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 13, no. 4, pp. 995–1017, 2016, [Online]. Available: https://sid.ir/paper/196330/en

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