THE IMPACT OF IMPRESSION MANAGEMENT ON THE PERFORMANCE TELE COMMUNICATION COMPANY BASE ON BALANCE SCORECARD MODEL (A CASE STUDY IN TELE COMMUNICATION COMPANY OF ESFAHAN)

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ANSARI MOHAMMAD ESMAEIL; OSTADI HOSEIN; MOTAHARI MASUME

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2010 | Volume:7 | Issue:20 Page(s): 171-190

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Title

THE IMPACT OF IMPRESSION MANAGEMENT ON THE PERFORMANCE TELE COMMUNICATION COMPANY BASE ON BALANCE SCORECARD MODEL (A CASE STUDY IN TELE COMMUNICATION COMPANY OF ESFAHAN)

Author(s)

ANSARI MOHAMMAD ESMAEIL | OSTADI HOSEIN | MOTAHARI MASUME | Issue Writer Certificate

Keywords

IMPRESSION MANAGEMENTQ3

PERFORMANCE MEASUREMENTQ2

BALANCE SCORECARDQ2

TELECOMMUNICATION COMPANY OF ESFAHANQ3

Abstract

People always notice to other’s ideas and judgments about themselves. Personnel also use different tactics of IMPRESSION MANAGEMENT in different situations, to reach their purposes in organization. One of the personnel's purposes is the improvement of the organization performance. PERFORMANCE MEASUREMENT of an organization is the process of quantifying the efficiency and effectiveness of its actions. In this research the BALANCE SCORECARD model has been selected among various presented models for PERFORMANCE MEASUREMENT. This model provides requisite criterion and indices for organization evaluation with emphasizing on four key aspects: “financial perspective, customer perspective, learning process and growth and internal business process”. The purpose of this research is to evaluate the impact of IMPRESSION MANAGEMENT on the performance of Esfahan's telecommunication company base on BALANCE SCORECARD model. This study is a descriptive-measurement research. The research statistical society is the personnel of TELECOMMUNICATION COMPANY OF ESFAHAN and including 1450 employees. So, a simple randomly sampling with a number of 203 persons. Data collecting was with questionnaire, the researcher's questionnaire including 39 questions. The analysis of data is fulfilled using spss software and in two levels: descriptive and inferential. Findings from the research hypothesis show that mean obtained for impact of IMPRESSION MANAGEMENT on financial perspective, customer perspective, learning process and growth and internal business process are 3.63, 4.06, 3.99 and 4.05 respectively. Based on the means the secondary hypothesis “impact of triple tactics of IMPRESSION MANAGEMENT on four aspects of performance” proved and confirmed too. Also, the personnel viewpoint differs in second hypothesis “impact of IMPRESSION MANAGEMENT on customer perspective” according to gender and level of education, but in the other cases no meaningful differences were observed.

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بررسی ارتباط بین فرهنگ سازمانی و سیستم های ارزیابی عملکرد در شرکت های تولیدی بورس اوراق بهادار تهران

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APA: Copy

ANSARI, MOHAMMAD ESMAEIL, OSTADI, HOSEIN, & MOTAHARI, MASUME. (2010). THE IMPACT OF IMPRESSION MANAGEMENT ON THE PERFORMANCE TELE COMMUNICATION COMPANY BASE ON BALANCE SCORECARD MODEL (A CASE STUDY IN TELE COMMUNICATION COMPANY OF ESFAHAN). ORGANIZATIONAL CULTURE MANAGEMENT, 7(20), 171-190. SID. https://sid.ir/paper/196356/en

Vancouver: Copy

ANSARI MOHAMMAD ESMAEIL, OSTADI HOSEIN, MOTAHARI MASUME. THE IMPACT OF IMPRESSION MANAGEMENT ON THE PERFORMANCE TELE COMMUNICATION COMPANY BASE ON BALANCE SCORECARD MODEL (A CASE STUDY IN TELE COMMUNICATION COMPANY OF ESFAHAN). ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2010;7(20):171-190. Available from: https://sid.ir/paper/196356/en

IEEE: Copy

MOHAMMAD ESMAEIL ANSARI, HOSEIN OSTADI, and MASUME MOTAHARI, “THE IMPACT OF IMPRESSION MANAGEMENT ON THE PERFORMANCE TELE COMMUNICATION COMPANY BASE ON BALANCE SCORECARD MODEL (A CASE STUDY IN TELE COMMUNICATION COMPANY OF ESFAHAN),” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 7, no. 20, pp. 171–190, 2010, [Online]. Available: https://sid.ir/paper/196356/en

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