DEVELOPING PERCEIVED RISK MODEL FOR CUSTOMERS OF INVESTMENT SERVICES

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KONJKAV MONFARED AMIR REZA; FATHI SAEID; RANJBARIAN BAHRAM

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2015 | Volume:7 | Issue:14 Page(s): 127-147

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Information Journal Paper

Title

DEVELOPING PERCEIVED RISK MODEL FOR CUSTOMERS OF INVESTMENT SERVICES

Author(s)

KONJKAV MONFARED AMIR REZA | FATHI SAEID | RANJBARIAN BAHRAM | Issue Writer Certificate

Keywords

PERCEIVED RISKQ1

RISK PROPENSITYQ2

SELFQ1

EFFICIENCYQ2

TRUSTQ2

KNOWLEDGEQ2

Abstract

Consumer perception of the uncertainty and adverse consequences of buying a product or service is regarded as one of the most important determinants for understanding consumer behavior that affect on his decision making process. So, it is necessary developing a model for explaining risk perception of individual investors in the investment services market. The present study is an applied and descriptive-survey research. A SELF-administrated questionnaire has been used for collecting the research data. This questionnaire has been developed based on literature review for measuring research variables. The reliability and validity of the questionnaire have been examined and confirmed in this study. In order to analyze the research data and test the research hypotheses, path analysis has been used in the SPSS and LISREL. The findings revealed that RISK PROPENSITY, TRUST, SELF-efficiency and KNOWLEDGE have a significant effect on individual investors' PERCEIVED RISK. In addition, the findings showed that PERCEIVED RISK has a significant impact on attitude and intention.

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APA: Copy

KONJKAV MONFARED, AMIR REZA, FATHI, SAEID, & RANJBARIAN, BAHRAM. (2015). DEVELOPING PERCEIVED RISK MODEL FOR CUSTOMERS OF INVESTMENT SERVICES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 7(14), 127-147. SID. https://sid.ir/paper/197089/en

Vancouver: Copy

KONJKAV MONFARED AMIR REZA, FATHI SAEID, RANJBARIAN BAHRAM. DEVELOPING PERCEIVED RISK MODEL FOR CUSTOMERS OF INVESTMENT SERVICES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2015;7(14):127-147. Available from: https://sid.ir/paper/197089/en

IEEE: Copy

AMIR REZA KONJKAV MONFARED, SAEID FATHI, and BAHRAM RANJBARIAN, “DEVELOPING PERCEIVED RISK MODEL FOR CUSTOMERS OF INVESTMENT SERVICES,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 7, no. 14, pp. 127–147, 2015, [Online]. Available: https://sid.ir/paper/197089/en

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