BUSINESS STRATEGY CORRESPONDENCE WITH ENVIRONMENTAL UNCERTAINTY (CASE STUDYING: PEGAH FARS AND SHAM SHAM CO.)

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REZVANI HAMID REZA; SAHAM KHADAM MAZIAR

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Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2012 | Volume:4 | Issue:7 Page(s): 88-104

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Information Journal Paper

Title

BUSINESS STRATEGY CORRESPONDENCE WITH ENVIRONMENTAL UNCERTAINTY (CASE STUDYING: PEGAH FARS AND SHAM SHAM CO.)

Author(s)

REZVANI HAMID REZA | SAHAM KHADAM MAZIAR | Issue Writer Certificate

Keywords

BUSINESS STRATEGYQ2

EXTERNAL ENVIRONMENTQ1

ENVIRONMENTAL UNCERTAINTYQ2

COMPETITIVE STRATEGIESQ2

MILES & SNOW STRATEGIESQ2

Abstract

The different organizational levels of strategies are planned for a suitable react related to environmental factors. Consequently, it is crucial for organizations to confirm these strategies with organizational changes. After studying of literature about Business level strategies and ENVIRONMENTAL UNCERTAINTY, we proposed a suitable model. With combination of Porter and Miles & Snow models, four types of BUSINESS STRATEGY were introduced that included: prospector, analyzer, low-cost defender and differentiation defender. The statistical society included 44 managers and experts from Pegah Fars company and 32 managers and experts of Sham Sham company and we used Questionnaire to collect data. The results showed that there is difference between expected and existed situation of BUSINESS STRATEGY in both companies. Also base on the conceptual model, there is not fitness between BUSINESS STRATEGY and EXTERNAL ENVIRONMENT, in both companies.

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APA: Copy

REZVANI, HAMID REZA, & SAHAM KHADAM, MAZIAR. (2012). BUSINESS STRATEGY CORRESPONDENCE WITH ENVIRONMENTAL UNCERTAINTY (CASE STUDYING: PEGAH FARS AND SHAM SHAM CO.). JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 4(7), 88-104. SID. https://sid.ir/paper/197094/en

Vancouver: Copy

REZVANI HAMID REZA, SAHAM KHADAM MAZIAR. BUSINESS STRATEGY CORRESPONDENCE WITH ENVIRONMENTAL UNCERTAINTY (CASE STUDYING: PEGAH FARS AND SHAM SHAM CO.). JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;4(7):88-104. Available from: https://sid.ir/paper/197094/en

IEEE: Copy

HAMID REZA REZVANI, and MAZIAR SAHAM KHADAM, “BUSINESS STRATEGY CORRESPONDENCE WITH ENVIRONMENTAL UNCERTAINTY (CASE STUDYING: PEGAH FARS AND SHAM SHAM CO.),” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 4, no. 7, pp. 88–104, 2012, [Online]. Available: https://sid.ir/paper/197094/en

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