IDENTIFYING & PRIORITIZING EFFECTIVE PARAMETERS ON CORPORATE REPUTATION IN HOME APPLIANCES INDUSTRY

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NAJM ROSHAN SAEID; NASROLLAHI ZAHRA; TABATABAEE S.M.

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Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2012 | Volume:3 | Issue:6 Page(s): 75-104

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Information Journal Paper

Title

IDENTIFYING & PRIORITIZING EFFECTIVE PARAMETERS ON CORPORATE REPUTATION IN HOME APPLIANCES INDUSTRY

Author(s)

NAJM ROSHAN SAEID | NASROLLAHI ZAHRA | TABATABAEE S.M. | Issue Writer Certificate

Keywords

CORPORATE REPUTATIONQ2

COMPETITIVE ADVANTAGEQ2

INTANGIBLE ASSETQ2

FUZZY TOPSISQ2

IRAN HOME APPLIANCE INDUSTRYQ2

Abstract

One of the important characteristics of products & services since bygone to now, either in individual, social or business fields, for outstanding among others has been reputation. This research tries to introduce reputation, describes its advantages and determines the affecting factor on reputation in Iran home appliances industry & ranking them using FUZZY TOPSIS. This technique uses two groups as decision makers; customers & managers. Results show both different & common attitudes towards reputation among customers & managers. Besides, these factors are classified in three categories so that managers can use them as guideline to promote CORPORATE REPUTATION.

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References

تبیین آماری فرضیات در پژوهش های مدیریتی و رفتاری

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APA: Copy

NAJM ROSHAN, SAEID, NASROLLAHI, ZAHRA, & TABATABAEE, S.M.. (2012). IDENTIFYING & PRIORITIZING EFFECTIVE PARAMETERS ON CORPORATE REPUTATION IN HOME APPLIANCES INDUSTRY. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 3(6), 75-104. SID. https://sid.ir/paper/197097/en

Vancouver: Copy

NAJM ROSHAN SAEID, NASROLLAHI ZAHRA, TABATABAEE S.M.. IDENTIFYING & PRIORITIZING EFFECTIVE PARAMETERS ON CORPORATE REPUTATION IN HOME APPLIANCES INDUSTRY. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2012;3(6):75-104. Available from: https://sid.ir/paper/197097/en

IEEE: Copy

SAEID NAJM ROSHAN, ZAHRA NASROLLAHI, and S.M. TABATABAEE, “IDENTIFYING & PRIORITIZING EFFECTIVE PARAMETERS ON CORPORATE REPUTATION IN HOME APPLIANCES INDUSTRY,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 3, no. 6, pp. 75–104, 2012, [Online]. Available: https://sid.ir/paper/197097/en

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