THE EFFECT OF CONSUMER-RETAILING EMOTIONAL ATTACHMENT ON PURCHASE INTENTION

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MOHAMMADIAN MAHMOUD; KHAJEH DEHDASHTI MASOUMEH

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2016 | Volume:8 | Issue:15 Page(s): 39-58

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

945

Download:

Cites:

Information Journal Paper

Title

THE EFFECT OF CONSUMER-RETAILING EMOTIONAL ATTACHMENT ON PURCHASE INTENTION

Author(s)

MOHAMMADIAN MAHMOUD | KHAJEH DEHDASHTI MASOUMEH | Issue Writer Certificate

Keywords

EMOTIONAL ATTACHMENTQ1

STORE IMAGEQ2

PERCEIVED TRANSACTIONAL VALUEQ1

CORPORATE SOCIAL RESPONSIBILITYQ2

TRUSTQ2

PURCHASE INTENTIONSQ1

Abstract

The aim of current study is to investigate EMOTIONAL ATTACHMENT between consumer and retailer on the consumers' intention to purchase. EMOTIONAL ATTACHMENT is the same passion to retail, positive assessment of the retail and expressed interest in sale. Statistical population of the Present study is the customers of the Hyper star store. And using of Morgan table a sample of 384 people was selected for the study. This study is a survey type and for data collection the questionnaire has been used. In order to data analysis and model confirmation, structural equation and confirmatory factor analysis have been used. The results derived from the research assumptions indicate that the EMOTIONAL ATTACHMENT has a positive impact on consumers' intention to purchase. Also three variables: retail STORE IMAGE, PERCEIVED TRANSACTIONAL VALUE, and the consumers TRUST have an positive impact on EMOTIONAL ATTACHMENT. It also became clear that variable CORPORATE SOCIAL RESPONSIBILITY associations have no significant effect on EMOTIONAL ATTACHMENT.

Cites

No record.

References

No record.

Cite

APA: Copy

MOHAMMADIAN, MAHMOUD, & KHAJEH DEHDASHTI, MASOUMEH. (2016). THE EFFECT OF CONSUMER-RETAILING EMOTIONAL ATTACHMENT ON PURCHASE INTENTION. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(15 ), 39-58. SID. https://sid.ir/paper/197155/en

Vancouver: Copy

MOHAMMADIAN MAHMOUD, KHAJEH DEHDASHTI MASOUMEH. THE EFFECT OF CONSUMER-RETAILING EMOTIONAL ATTACHMENT ON PURCHASE INTENTION. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2016;8(15 ):39-58. Available from: https://sid.ir/paper/197155/en

IEEE: Copy

MAHMOUD MOHAMMADIAN, and MASOUMEH KHAJEH DEHDASHTI, “THE EFFECT OF CONSUMER-RETAILING EMOTIONAL ATTACHMENT ON PURCHASE INTENTION,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 8, no. 15 , pp. 39–58, 2016, [Online]. Available: https://sid.ir/paper/197155/en

Related Journal Papers