A CONSIDERATION OF RELATIONSHIP BETWEEN PERCEIVED EFFECTIVENESS OF COACHES AND CUSTOMERS’ SATISFACTION IN MUNICIPALITY’S SPORTS COMPLEXES IN TEHRAN

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ZARGAR TAYEBEH; MIRSAFAEI RAZIEH

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Journal: URBAN MANAGEMENT STUDIES Year:2014 | Volume:6 | Issue:17 Page(s): 81-86

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Title

A CONSIDERATION OF RELATIONSHIP BETWEEN PERCEIVED EFFECTIVENESS OF COACHES AND CUSTOMERS’ SATISFACTION IN MUNICIPALITY’S SPORTS COMPLEXES IN TEHRAN

Author(s)

ZARGAR TAYEBEH | MIRSAFAEI RAZIEH | Issue Writer Certificate

Keywords

CUSTOMER SATISFACTIONQ2

SPORTS COMPLEXESQ2

IMPROVED SERVICE QUALITYQ2

Abstract

Background & Objective: There is no doubt that, today, the success of any organization depends directly on customers’ satisfaction of organization. Any successful organization wishes to provide services that will lead to CUSTOMER SATISFACTION. The companies and institutions cannot ignore their important goals such as competitive advantage or profit making. The CUSTOMER SATISFACTION brings about many advantages for companies. The higher levels of CUSTOMER SATISFACTION lead to customer loyalty. In fact, the customer service is the oldest and yet most recent issue for each institution.Methodology: This was correlational and applied study which was carried out as a field study.Findings: Due to the significance of F test, it was concluded that the regression model –i-e- a combination of independent variables and dependent variable- was a good model and the independent variables could explain the changes in dependent variable. The bivariate simple linear regression results in table 3 showed that the quality improvement, would predict the CUSTOMER SATISFACTION in Tehran Municipality’s SPORTS COMPLEXES.Conclusions: Therefore, it was concluded that the quality improvement would predict the CUSTOMER SATISFACTION in Tehran Municipality’s SPORTS COMPLEXES.

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APA: Copy

ZARGAR, TAYEBEH, & MIRSAFAEI, RAZIEH. (2014). A CONSIDERATION OF RELATIONSHIP BETWEEN PERCEIVED EFFECTIVENESS OF COACHES AND CUSTOMERS’ SATISFACTION IN MUNICIPALITY’S SPORTS COMPLEXES IN TEHRAN. URBAN MANAGEMENT STUDIES, 6(17), 81-86. SID. https://sid.ir/paper/199409/en

Vancouver: Copy

ZARGAR TAYEBEH, MIRSAFAEI RAZIEH. A CONSIDERATION OF RELATIONSHIP BETWEEN PERCEIVED EFFECTIVENESS OF COACHES AND CUSTOMERS’ SATISFACTION IN MUNICIPALITY’S SPORTS COMPLEXES IN TEHRAN. URBAN MANAGEMENT STUDIES[Internet]. 2014;6(17):81-86. Available from: https://sid.ir/paper/199409/en

IEEE: Copy

TAYEBEH ZARGAR, and RAZIEH MIRSAFAEI, “A CONSIDERATION OF RELATIONSHIP BETWEEN PERCEIVED EFFECTIVENESS OF COACHES AND CUSTOMERS’ SATISFACTION IN MUNICIPALITY’S SPORTS COMPLEXES IN TEHRAN,” URBAN MANAGEMENT STUDIES, vol. 6, no. 17, pp. 81–86, 2014, [Online]. Available: https://sid.ir/paper/199409/en

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