FINANCIAL PERFORMANCE COMPARISON AMONG REGION MANAGEMENTS OF BANK AND SPLIT THE COUNTRY FROM PROVINCIAL EFFECTS, AND THEIR COMPETITIVENESS USING CONSTANT MARKET SHARE

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ERFANI ALIREZA; KORDLOUEI HAMIDREZA; KAKAVANDI MOHAMMAD MAHDI; SHAMSIAN ESMAEIL

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Journal Paper

Paper Information

Journal: FINANCIAL KNOWLEDGE OF SECURITY ANALYSIS (FINANCIAL STUDIES) Year:2018 | Volume:10 | Issue:36 Page(s): 83-95

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Title

FINANCIAL PERFORMANCE COMPARISON AMONG REGION MANAGEMENTS OF BANK AND SPLIT THE COUNTRY FROM PROVINCIAL EFFECTS, AND THEIR COMPETITIVENESS USING CONSTANT MARKET SHARE

Author(s)

ERFANI ALIREZA | KORDLOUEI HAMIDREZA | KAKAVANDI MOHAMMAD MAHDI | SHAMSIAN ESMAEIL | Issue Writer Certificate

Keywords

CONSTANT MARKET SHARE (CMS)Q2

COUNTRY EFFECTQ2

PROVINCIAL EFFECTQ2

COMPETITIVENESS EFFECTQ2

BANKQ1

Abstract

In this study a model based on Constant Market Share (CMS) is presented in order to be applied by BANK top mangers due to obtaining a proper method to appraise region managers performance. The mentioned method make the macro elements of variation in deposits and facilities into their phenomenon which causes them. A holistic view is that considering three major factors vary the amount of deposits and facilities which are: 1. Effects caused by financial and monetary policies that BANK cannot have and sort of influence on them, 2: those PROVINCIAL EFFECTs mainly are traits of an specific area, BANK is not able to make intangible change on them, 3: making competitive advantages, it indicate the extant of region manager’s effort. This research is going to separate the three aforesaid effects then apply the method in an Iranian private BANK. Results show that region managers have not has better performance comparing other competitors.

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