INVESTIGATION OF THE EFFECT OF LOYALTY ON CUSTOMER REPURCHASE OF DAIRY PRODUCTS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RAFATI JAVAD; AGHAMOOSA REZA; NAAMI ABDOLLAH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ECONOMICS & BUSINESS RESEARCH Year:2013 | Volume:3 | Issue:1 (4) Page(s): 11-22

Download Full-Text

Persian Verion

View:

1,712

Download:

Cites:

Information Journal Paper

Title

INVESTIGATION OF THE EFFECT OF LOYALTY ON CUSTOMER REPURCHASE OF DAIRY PRODUCTS

Author(s)

RAFATI JAVAD | AGHAMOOSA REZA | NAAMI ABDOLLAH | Issue Writer Certificate

Keywords

CUSTOMER TRUSTQ2

CUSTOMER SATISFACTIONQ2

WORD OF MOUTHQ2

CUSTOMER COMMITMENTQ2

INVOLVEMENTQ2

DAIRY PRODUCTSQ2

Abstract

The main objective of this research is to investigate the effect of loyalty on the repurchase of the customers of the DAIRY PRODUCTS. In order to gather the information in the field of investigation, two methods of library studies and field studies using the index cards and questionnaires tools for measuring the research variables was used. The research population was the customers of the products of the Kaleh dairy company, which used to purchase from Refah chain supermarkets of Tehran city. The random cluster sampling method for determining the respondents to the questionnaires was used. A total of 450 Questionnaires was distributed that 386 responses of them were usable for data analysis. Data were analyzed using the structural equation modeling (SEM) techniques. The research findings indicate that the CUSTOMER TRUST, INVOLVEMENT, commitment and WORD OF MOUTH does not have any direct effect on their repurchase. But the CUSTOMER SATISFACTION has direct effect on repurchase. Also the customer INVOLVEMENT has direct effect on their satisfaction. On the other hand, the CUSTOMER SATISFACTION has direct effect on their trust, commitment and WORD OF MOUTH which among them the customer's satisfaction has the most effect on the WORD OF MOUTH of the DAIRY PRODUCTS.

Cites

No record.

References

بررسی عوامل موثر بر وفاداری مشتریان بانک تجارت

Cite

APA: Copy

RAFATI, JAVAD, AGHAMOOSA, REZA, & NAAMI, ABDOLLAH. (2013). INVESTIGATION OF THE EFFECT OF LOYALTY ON CUSTOMER REPURCHASE OF DAIRY PRODUCTS. JOURNAL OF ECONOMICS & BUSINESS RESEARCH, 3(1 (4)), 11-22. SID. https://sid.ir/paper/201508/en

Vancouver: Copy

RAFATI JAVAD, AGHAMOOSA REZA, NAAMI ABDOLLAH. INVESTIGATION OF THE EFFECT OF LOYALTY ON CUSTOMER REPURCHASE OF DAIRY PRODUCTS. JOURNAL OF ECONOMICS & BUSINESS RESEARCH[Internet]. 2013;3(1 (4)):11-22. Available from: https://sid.ir/paper/201508/en

IEEE: Copy

JAVAD RAFATI, REZA AGHAMOOSA, and ABDOLLAH NAAMI, “INVESTIGATION OF THE EFFECT OF LOYALTY ON CUSTOMER REPURCHASE OF DAIRY PRODUCTS,” JOURNAL OF ECONOMICS & BUSINESS RESEARCH, vol. 3, no. 1 (4), pp. 11–22, 2013, [Online]. Available: https://sid.ir/paper/201508/en

Related Journal Papers